Lacoste Watches Mix Sport and Style at Fall 2026 Launch

Lacoste Watches brought together fashion, sport, and friendly competition as it introduced its Fall 2026 Collection through a pickleball tournament held at Pickleball Junction in Pasig City on September 30.

The launch gathered members of the media, influencers, and guests for an active afternoon designed to showcase the latest Lacoste timepieces while capturing the brand’s connection to sport and contemporary lifestyle.

According to Judith Staples, Marketing Manager of Lucerne Philippines, the event provided an engaging way to present the new collection by combining the world of watches with one of today’s increasingly popular recreational sports.

Rather than holding a traditional product presentation, Lacoste Watches transformed the launch into a friendly pickleball competition, giving participants an opportunity to experience the energetic and sporty character associated with the brand.

Media representatives and influencers took to the courts for the tournament, creating an atmosphere that balanced competition with camaraderie. The activity also provided guests with a closer look at the Fall 2026 watch collection and how the pieces can complement both active and casual lifestyles.

The choice of pickleball also reflected Lacoste’s sporting heritage. Founded by French tennis champion René Lacoste, the brand has maintained a strong connection to court sports while expanding into fashion, accessories, fragrances, and watches.

Through the Pasig event, Lacoste Watches demonstrated how a product launch can move beyond the traditional showroom experience.

With sport serving as the backdrop, the Fall 2026 Collection launch celebrated personal style, movement, and community—bringing media and influencers together for an afternoon where timekeeping met friendly competition on the pickleball court.