InLife’s Winning Legacy: A Century of Service, Nine-Time Awardee

Insular Life (InLife), the country’s largest Filipino life insurer, has once again proven its industry leadership by bagging its ninth Domestic Life Insurer of the Year – Philippines award from the prestigious Insurance Asia Awards held in Singapore.

The recognition shines a spotlight on InLife’s 114-year journey of championing financial inclusion, innovation, and customer-first service. More than a trophy, it is a testament to the insurer’s deep commitment to empowering Filipinos through purpose-driven insurance solutions.

“InLife’s legacy is built on trust,” said Executive Chairperson Nina D. Aguas. “This award is a tribute to our people, partners, and policyholders who continue to inspire us to live out our mission of building a Lifetime for Good.”

In 2024, InLife introduced initiatives that elevated customer engagement and digital service. From InLife Convo and InLife Thrive, to targeted programs like Sheroes, Amorsolo Circle, and support for OFWs and corporate clients, the company broadened its reach while personalizing financial care.

Its transformation also touched its workforce and advisors through digital tools like a Generative AI chatbot, enhanced mobile platforms, and marketing toolkits. This human-tech synergy earned InLife the #1 rank in Customer Experience among Philippine life insurers in the KPMG Global Customer Experience Excellence Report 2024, topping categories like Empathy, Time & Effort, and Personalization.

Sustainability and good governance remain at InLife’s core, with environmentally certified offices, strong ESG programs via the InLife Foundation, and a 4-Arrow ASEAN Governance Scorecardrating. Meanwhile, the launch of Retire Assure, the first research-based retirement plan in the country, further positioned the company as a category pioneer.

Its acquisition of Generali Life Assurance Philippines underscores InLife’s aggressive and confident strategy to scale and evolve in a rapidly shifting market.

With another milestone added to its name, InLife stays rooted in its Filipino values, ready to serve future generations with integrity, innovation, and heart.