Village Connect
Aiming to provide Filipinos financial options and implementing a variety of creative executions to try to effectively penetrate its customer and hit its target market, Home Credit Philippines (HCPH) has recently secured three accolades at the Asia-Pacific Stevie Awards for its efforts in marketing communications.
HCPH is one of the only seven Philippine companies that won more than two gold trophies at the regional awards, which also gave citations to 38 brands and business entities from Hong Kong, Singapore, Australia, New Zealand, Japan, South Korea, and other APAC markets.
HCPH bagged the Gold Stevie® Award for “Innovation in Product Placement” for its Summer Campaign 2023: “Summer You Dasurv!”, specifically for its weather-triggered programmatic ads. This campaign pushed HCPH to be the preferred loan partner for Filipinos seeking affordable cooling appliances during the summer season. Home Credit pioneered the programmatic innovation where ads were being served dependent on the temperature and time of the location of the user and their device.
HCPH also earned the Gold Stevie® Award for ‘Innovation in Paid Media Planning & Management’ and the Bronze Stevie® Award for ‘Innovation in Cross-Media Marketing’ for its Holiday Campaign 2023: Laban Para sa Life Goals.
Noteworthy aspects of the campaign included efficient media placements tailored to segmented audiences and strategic platform selection to achieve significant reach and conversions. The campaign also involved seven digital platforms, six out-of-home formats, and a nationwide radio campaign which was also region-specific.
“Home Credit is dedicated to being the Filipinos’ financial ally. These achievements underscore our unwavering commitment to excellence and innovation in the ever-evolving marketing landscape. As we welcome a new decade of servicing our customers, we’ll continue to adapt to the changes their behavior, so that we’ll be able to reach them and provide them financial assistance anytime, anywhere,” Leyan Moncera, HCPH’s Head of Digital Marketing, said.
The APAC Stevie® Awards, a premier international business award-giving body which covers 29 markets in the Asia-Pacific region, aims to recognize marketing innovation across various industries. Winners of the 2024 APAC Stevie® Awards convened at the gala awards banquet on Friday, 24 May in Manila, Philippines.
