HOLOWORLD: SM Malls Unveil a Futuristic Nature Adventure

This summer, SM City Cebu, SM City Consolacion, and SM Center Ormoc are redefining the malling experience with HOLOWORLD – Where Tech Meets Nature, an innovative new attraction that blends cutting-edge holographic technology with the beauty of the natural world. Running from April 21 to May 31, 2025, HOLOWORLD invites guests into an immersive realm where imagination runs wild and digital artistry brings nature to life.

As part of SM’s ongoing commitment to elevate experiences within its malls, HOLOWORLD is more than just an exhibit—it’s a multisensory journey designed to engage families, inspire young minds, and create unforgettable moments. Each HOLOWORLD installation complements the existing Active Hub zones, which have already become favorite spots for interactive family fun.

At SM City Cebu’s North Wing Atrium, visitors are transported to a jungle safari through Summer Fun Quest, where holographic animals and lush, animated greenery set the scene for a thrilling digital adventure. The setup invites exploration and awe, perfect for kids and parents alike.

In SM City Consolacion, it’s all about blossoms and bees with Summer in Full Bloom at the Mall Atrium. Here, guests walk through fields of radiant, holographic flowers swarming with glowing digital bees—a visually stunning experience that blurs the line between tech and nature.

SM Center Ormoc takes a more whimsical approach with a serene butterfly garden at the SM Cinema Lobby. Featuring flocks of holographic butterflies fluttering through a digitally enhanced forest scene, the display offers a peaceful escape wrapped in vivid, interactive visuals.

Whether you’re chasing jungle creatures, walking through blooming fields, or basking in the calm of a virtual butterfly garden, HOLOWORLD provides an unforgettable blend of futuristic fun and nature-inspired wonder. With social media-worthy scenes at every turn, it’s also a haven for photo lovers looking to capture and share their summer memories.

HOLOWORLD is not only a celebration of innovation but also of how technology can deepen our appreciation for the natural world. SM’s latest offering proves that the future of entertainment is immersive, educational, and deeply connected to the magic of nature—right inside your favorite mall.