Village Connect
The city of Cagayan de Oro was abuzz with the spirit of Higalaay 2024, as SM Supermalls hosted a celebration that captured the heart and soul of Kagay-anon culture. Both SM CDO Downtown and SM City CDO Uptown transformed into the epicenters of festivity, offering an array of experiences that celebrated local traditions with a modern twist.
Vibrant Hues & Memorable Moments
Upon entering, visitors were greeted by the majestic Higala Land Trail and the iconic Higalaay Festival Arch—bastions of joy that set the stage for countless vibrant memories.
These lively installations became backdrops for selfies and group shots, encapsulating the festival’s high spirits in photos to be cherished for years.
A Taste of Tradition at Higalaay Pop-up Market
No celebration is complete without indulging in sumptuous local cuisines.
The Cheers Higala markets at both mall locations invited guests to savor authentic Kagay-anon street food delicacies—a gastronomic journey that was as enriching as it was delicious.
Glowfest Color Run: Racing through Radiance
Adding a splash (quite literally) to festivities was SM City CDO Uptown’s Glowfest Color Run. Participants tackled inflatable obstacles while being showered in neon hues—all under a cloud of foam, making it an exhilarating run unlike any other in Cagayan de Oro’s history.
Chasing Stars at Vibefest
Emotions ran high during Vibefest where fans got up close with their favorite celebrities from “Chasing in the Wild.” At SM CDO Downtown, hearts skipped beats as Kyle Echarri serenaded attendees amidst stellar performances by local talents. It was more than just an event; it was where good vibes met great music.
Glowfest Neon Dance Showdown: Rhythm Illuminated
The electrifying energy peaked during Glowfest Neon Dance Showdown on August 28th at SM City CDO Uptown. Dancers showcased their brightest moves under neon lights, complemented by pulsating beats from RECESS BAND & URBAN MYX—capping off a night engraved not only with colors but also with rhythmic ecstasy.
In every corner turned within these malls’ walls lay an encounter with culture and excitement—an intertwining narrative between tradition and contemporary merriment that marked Vibrant Higalaay 2024 as more than just an event; it became a testament to Kagay-anons’ unyielding spirit embodied through vibrant celebrations across generations.
