HCPH Partners with MBC, PraXis for On-Air Financial Literacy Program

[From L-R] Jomai Parroco, Manila Broadcasting Company VP for Sales; Atty. Rejie Jularbal, MBC VP for AM Operations/Legal; Jun Nicdao, MBC President; Ken Lerona, HCPH head of PR; Gladys Basinilllo, PraXis CEO; Santi Elizalde, MBC AVP for Sales
As the local economy continues to recover from the economic and financial impact of the pandemic, Filipinos have become more conscious of their financial health. The pandemic pushed Filipinos to be more financially responsible and find better ways to manage their money to achieve a better quality of life.

To further help promote sustainable financial behavior and financial literacy among Filipinos, the country’s leading consumer finance company Home Credit Philippines (HCPH), Manila Broadcasting Company (MBC), and local independent media agency PraXis, signed an agreement to produce an on-air radio program over DZRH and its sister stations across the archipelago. 

This two-minute daily radio show will discuss topics around the fundamental financial literacy issues every Filipino needs to know—saving money, managing budget, accessible financial options, rising above debts, growing money, and tips on entrepreneurship. The radio program will also tackle digital transformation and financial fraud prevention.

This effort is in line with Home Credit’s thrust of championing ESG (environmental, social, and governance) programs by pushing financial inclusion among the underserved sector in the country. This is also in support of the government’s goal of pushing financial literacy to more Filipinos, especially among those in the informal sector.

[From L-R] Jomai Parroco, Manila Broadcasting Company VP for Sales; Atty. Rejie Jularbal, MBC VP for AM Operations/Legal; Jun Nicdao, MBC President; Ken Lerona, HCPH head of PR; Gladys Basinilllo, PraXis CEO; Santi Elizalde, MBC AVP for Sales
“With the majority of Filipinos still trying to rise from the effects of the pandemic, the financial literacy radio program hopes to uplift the lives of the hard-working class by helping them choose sound decisions in managing their hard-earned money and keeping their overall financial health,” shared Home Credit Philippines’ Head of PR Ken Lerona.

Lerona added, “Now, more than ever, we need to own our part and collaborate to help the nation, especially our fellow Filipinos who are unbanked and underserved. Through this collaboration with DZRH and PraXis, we at Home Credit hope to push financial inclusion and financial literacy to millions of our kababayans across Luzon, Visayas, and Mindanao.”

The early morning radio program aims to reach market vendors, farmers, fisherfolks, public transportation drivers, and security guards, among others. To effectively carry out this program, HCPH and PraXis will collaborate to find topics that will help address and shed light on Filipinos’ financial concerns.

“As the most credible AM station that Filipinos listen to, it is an honor for us at MBC-DZRH to provide Home Credit the platform to promote financial literacy among Filipinos. We are confident that through this partnership, we will be able to equip Filipinos with the right values and knowledge that will help them come up with the right decisions in their personal finances,” shared MBC’s President, Jun Nicdao.

“We are delighted to be part of Home Credit and DZRH’s advocacy in promoting financial literacy and inclusion among Filipinos. It is a collaboration that we really look forward to, and we hope to inspire Filipinos to be better at managing their finances. We’re excited to bring people and institutions together in making initiatives that can impact the lives of Filipinos,” shared PraXis CEO, Gladys Basinillo.

The financial literacy program will air on DZRH beginning June 2022, during its prime time between 4:00 to 5:00 a.m. 

Learn the latest updates from Home Credit Philippines by visiting their official website You may also follow them on their official FacebookInstagram, and TikTok accounts. Customers are encouraged to download the My Home Credit app on Google Play to learn more about the latest promos and see what’s new in the Marketplace.

Written by Village Connect

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