Village Connect
Globe marked a milestone in its 10th year of 917 GDay celebrations by introducing a fresh and meaningful tradition—GDay Family Day—an event that transformed the newly revitalized Museo Pambata into a vibrant hub of shared stories, learning, and multigenerational fun. What once served as a treasured childhood landmark for millennial parents became a bridge between past and present, as they returned with their children to rediscover the museum’s interactive spaces, now paired with an enchanting Disney+ film marathon that reignited wonder across generations.
According to Globe Chief Marketing Officer Roche Vandenberghe, GDay Family Day was designed to create rewarding, inclusive experiences rooted in connection and togetherness. Families who are Globe mobile and Globe At Home customers enjoyed a curated lineup of activities that made the day memorable—from exclusive bonding zones and immersive play areas to a wide range of exciting rewards such as Philippine Biodome and Ocean Park tickets, Ayala Cinema passes, Hotel H2O stays, and Disney On Ice: Magic in the Stars vouchers. Adding to the warmth of the celebration were partner brands like Max’s Restaurant, Jamba Juice, and Krispy Kreme, which treated guests to delightful bites, cool refreshments, and fun surprises.
But beyond the entertainment, the event highlighted Globe’s strong advocacy for digital responsibility. Through sessions led by Khan Academy Philippines, Globe’s Digital Thumbprint Program, and the Safe Spaces book initiative, parents and kids aged 7–14 learned essential lessons on cybersecurity, data privacy, and safe online behavior—empowering families to build healthier digital habits together. Khan Academy Philippines Executive Director Denise Fabella also guided participants through the platform, inspiring young learners to explore new educational tools.
A core highlight of GDay Family Day was its extension of joy to underserved communities. In partnership with Project PEARLS, Globe welcomed children and families for a day of exploration, storytelling, and creative activities, from museum tours and movie screenings to face painting and hands-on play. This meaningful effort underscores Globe’s commitment to creating inclusive experiences that uplift families nationwide.
“GDay Family Day reminded us that connection is not just about technology—it’s about the moments of care we create within our communities,” said Denisse Arao, Globe’s Director for Marketing, Family Segment. As GDay 2025 unfolds, Globe continues to shine a light on the extraordinary possibilities that emerge when families come together in learning, joy, and shared purpose.
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