
As artificial intelligence moves from experimentation to everyday business use, enterprises are searching for platforms that can turn powerful models into real, working solutions. In this fast-changing landscape, Alibaba Cloud has emerged as a key enabler—earning recognition as a leader in Omdia’s Market Radar: Global Enterprise-Level MaaS Market Analysis 2025.
Model as a Service, or MaaS, is built around delivering AI models through cloud-based services that companies can easily access, customize, and deploy. Alibaba Cloud was among the first to introduce this concept in 2022, long before enterprise AI became a mainstream priority. Today, MaaS is no longer just about calling an API. It has evolved into a full lifecycle system—covering development, testing, deployment, and optimization of AI applications.
Omdia’s evaluation looked at nine core capabilities that define enterprise-grade MaaS. Alibaba Cloud stood out by earning “advanced” ratings in five key areas, including the variety of foundation models available, tools for model tuning, AI agent development, cost optimization, and production deployment. These strengths show how the platform supports businesses not only in building AI, but in running it reliably at scale.
At the heart of this success is Alibaba Cloud’s approach as a “full-stack AI service provider.” Instead of offering just models or just infrastructure, it combines its proprietary Qwen models with cloud computing resources and application tools. This vertical integration allows enterprises to move smoothly from idea to deployment without juggling multiple vendors.
A central part of this ecosystem is Alibaba Cloud Model Studio. It acts as a single gateway where companies can access over 200 leading models, including Alibaba’s own Qwen and Wan series. Through visual tools for retrieval-augmented generation and AI agents, even complex AI workflows become easier to design. The platform’s Agent Store goes a step further, offering more than a hundred ready-made, industry-focused intelligent agents.
By September 2025, over one million users had built applications using Qwen on Model Studio, and more than 800,000 agents had been created for tasks ranging from marketing and content creation to smart homes and industrial optimization. These numbers reflect how enterprise AI is shifting from theory to practice.
Omdia notes that MaaS has already moved from its early phase of simple model calls into a more mature stage that supports the entire AI lifecycle. Looking ahead, the market is expected to become more intelligent, more integrated, and easier to access.
For Alibaba Cloud, this recognition reinforces its mission: helping organizations confidently adopt AI, transform operations, and turn advanced technology into real business impact.


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