Eye Mo’s New Look: A Fresh Chapter for a Timeless Companion

For generations, a small blue-and-white bottle has quietly been part of many Filipino households—always ready to bring instant relief to tired or irritated eyes. That bottle is Eye Mo, a brand that has built trust across decades. Now, in 2025, Eye Mo steps into a new era, unveiling refreshed packaging that feels both familiar and modern, proving that even icons can evolve while staying true to their essence.

The launch event in Manila marked this milestone with a blend of nostalgia and forward-looking vision. Leaders from PT Combiphar and Eye Mo Philippines shared how the rebranding reflects not just cosmetic change, but a deeper promise: to continue being the eye care partner Filipinos rely on. “This isn’t just a new design—it’s about honoring a promise that began 80 years ago,” said Weitarsa Hendarto, Director of PT Combiphar.

The packaging redesign, now unified across international markets, underscores Eye Mo’s global identity. Whether in Manila, Jakarta, or Mexico City, consumers will recognize the same modern visuals—a bold palette accented with water droplet motifs, echoing freshness and clarity. The bottle’s distinct silhouette remains unchanged, reminding consumers that inside is the same effective formula trusted since the 1940s.

The launch also highlighted stories of transformation. Karen Ibasco, Miss Earth 2017 and a licensed physicist, drew parallels between her own journey of growth and Eye Mo’s evolution. For her, transformation means enhancing one’s identity without losing authenticity—a message that resonated with the brand’s reimagined look.

Eye Mo Philippines Senior Marketing Manager Earl Jayona added that the redesign is also a tribute to loyal consumers. “This new look is our way of saying thank you for more than eight decades of trust,” he shared. The event featured a touching montage of archival ads, user stories, and Eye Mo’s participation in nationwide eye care campaigns, reinforcing its role not just as a brand, but as part of everyday life.

With its new look now available in leading drugstores nationwide, Eye Mo turns a fresh page—ready to continue its legacy of care, clarity, and comfort for future generations of Filipino families.