Village Connect
DITO Telecommunity, the country’s burgeoning telecom giant, launches its heartfelt campaign, “DITO SA PUSO KO,” starring beloved Philippine power couple Dingdong Dantes and Marian Rivera to celebrate its subscribers’ loyalty.
After achieving the distinction of being the top-rated mobile network in the Philippines by Ookla, DITO Telecommunity is rolling out its “DITO SA PUSO KO” campaign. The initiative highlights the deep connection between DITO and its subscribers, spotlighted by renowned Filipino cinema duo Dingdong Dantes and Marian Rivera—stars of the blockbuster movie Rewind. The campaign accentuates their admiration for DITO alongside loyal “Ditozens,” underscoring a shared goal of providing outstanding service and embracing digital innovation.
A poignant online video accompanies the launch, featuring an emotional rendition of the classic Filipino song “Dito Sa Puso Ko.” It symbolizes DITO’s achievement as validated by Ookla’s prestigious award while recognizing subscriber satisfaction with their network experience.
This initiative underlines DITO’s commitment to enhancing Filipinos’ lives through steadfast connectivity and cutting-edge solutions. It also reflects a growing fan base as more Filipinos trust in their offerings.
Evelyn Jimenez, Chief Revenue Officer-Consumer at DITO, comments on this sentiment. “This campaign transcends our products—it’s about acknowledging our reciprocal affection with millions of ‘Ditozens.’ Their overwhelming choice reflected in Ookla’s accolade proves that we’ve won their hearts over.”
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The enlistment of celebrity couple Dingdong and Marian marks a strategic move for DITO to attract further followership across national boundaries. These household names represent much more than entertainment; they’re emblematic of positive societal progression.
Jasper Evangelist, Brand and Marketing Director at DITO remarks on their influential role saying, “With Dingdong and Marian joining our family for this pivotal chapter signifies not just an alliance but a movement—empowering connectivity across all Filipino communities.”
The newly released “DITA SA PUSO KO” online video starts with only Dingdong and Marian showcasing hearts but soon sees love proliferate among all—the embodiment of how high-speed connectivity combined with enduring customer faith has expanded to captivate millions nationwide.
Reflecting on market entry challenges against established players Jimenez notes significant growth from thousands to now millions after three years – expressing gratitude towards subscribers’ unwavering support.
As they welcome this new phase alongside celebrity icons—and armed with continued dedication toward sustained customer satisfaction—Jimenez underscores it as merely another step forward for further improvements in service standards for all Filipinos.
Discover the warmth behind “DITA SA PUSO KO”: https://youtu.be/ZTGGDL_h1SU
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