Village Connect
Cuteness just found a new home in everyday essentials as 0917 Lifestyle unveils its latest collaboration with beloved Japanese brand Sanrio. Known for blending pop culture with functional fashion, 0917 Lifestyle continues its legacy of standout partnerships—this time celebrating the iconic Hello Kitty and her equally charming friends like Kuromi, My Melody, Cinnamoroll, and Gudetama.
Launching in early March, the first wave of the 0917 Sanrio Collection puts the spotlight on Hello Kitty-themed apparel, featuring 12 fresh designs that mix streetwear edge with Sanrio’s signature sweetness. From stylish tees for adults to two exclusive shirt designs for kids, the collection invites fans of all ages to embrace the nostalgia and joy of these timeless characters.
But this launch goes beyond fashion. As the collection expands, fans can expect tech accessories that combine function with flair—including a power bank, Bluetooth speaker, and true wireless earbuds, all playfully designed with Hello Kitty’s iconic look. It’s a fun way to make your gadgets as expressive as your wardrobe.
“We’re excited to bring this collaboration to life,” shared Ramdy Arcilla, Head of 0917 Lifestyle. “It’s all about giving fans a fresh yet nostalgic way to enjoy their favorite characters, whether through clothing or everyday tech.”
With this new release, 0917 Lifestyle proves once again that style and fandom can go hand in hand—offering not just collectibles, but experiences that resonate.
The 0917 Sanrio Collection is available at 0917lifestyle.com, LazMall, ShopeeMall, and Globe Stores nationwide. Limited quantities mean these exclusive items won’t last long, so fans are encouraged to grab their favorites while they can.
