Connecting the SM Story

As businesses navigate a more digital and fast-moving landscape, SM Investments Corporation is strengthening how it connects with its stakeholders through SM In Focus, an online platform designed to make corporate communication more accessible, engaging, and transparent. Since its launch in late 2024, the platform has steadily grown into a dynamic channel, reaching over 137,000 subscribers and generating more than 2.5 million views—an indication of the increasing demand for timely and relevant business insights.

More than just a content hub, SM In Focus reflects the company’s shift toward a more integrated communication strategy. It brings together stories from across SM’s diverse ecosystem—spanning retail, property, and banking—allowing audiences to better understand how each business unit contributes to long-term value creation. Through curated videos and updates, the platform simplifies complex corporate developments into narratives that are easier to follow and appreciate.

At the center of this initiative is Rico Hizon, who leads the platform as host and creator. He highlights how SM In Focus serves as a bridge between the organization and its stakeholders, presenting key developments in a consistent and approachable format. Supporting this vision is Elizabeth Anne Uychaco, who underscores the importance of collaboration across the group in shaping a unified message.

Internally, the platform encourages participation from various teams, giving employees a voice in sharing on-the-ground insights. This collaborative approach not only enriches the content but also strengthens alignment within the organization. With over 440 videos produced and more than 14,000 watch hours recorded, SM In Focus continues to build momentum as a reliable source of information.

As SM expands its footprint, the platform stands as a testament to its commitment to clear, data-driven communication—ensuring that its story is not only told, but understood.