Village Connect
The launch of the Columbia Omni Max kicked off on the bustling streets of 5th Avenue in BGC Taguig, featuring an impressive 3D video that captivated audiences throughout May on the country’s only 3D billboard. This visual spectacle marked the beginning of an exciting journey for the Omni Max.
On May 25, 2024, the launch celebration continued with an activation event at R.O.X. BHS. Visitors had the opportunity to win prizes by taking photos with the 3D billboard or by purchasing Columbia items at R.O.X. BHS. This event brought together outdoor enthusiasts and fans of Columbia, offering them a chance to engage with the brand in a unique and interactive way.
Taking the Omni-MAX™ technology from urban streets to the rugged outdoors, Columbia Hike Society, conducted a real-world test of the new footwear at the scenic trails of Masungi Geo Reserve on June 28, 2024.
This event welcomed outdoor enthusiasts and Key Opinion Leaders (KOLs) from the hiking community to experience the unparalleled performance of Omni-MAX™ firsthand. Participants, including those who purchased the Columbia Konos, praised the footwear for its exceptional comfort, stability, and grip.
Building on the success of these events, Columbia plans to continue testing the Omni Max through a series of hikes in partnership with the Columbia Hike Society. These ongoing activities will allow more outdoor enthusiasts to experience the revolutionary Omni-MAX™ technology in various terrains and conditions.
Columbia’s innovative approach to launching the Omni Max through immersive and engaging events has truly set a new standard for product launches in the outdoor industry. The brand’s commitment to creating memorable experiences for their customers and the outdoor community is evident in every aspect of the Omni Max launch.
