Cebuana Lhuillier Provides Php 1M in Aid to Isla Puting Bato Fire Victims

A devastating fire recently swept through Isla Puting Bato, Tondo, Manila, leaving 8,000 residents displacedand 1,000 homes destroyed. In response, Cebuana Lhuillier Insurance Brokers, Inc. (CLIB) quickly mobilized its Kumustahan Initiative to provide financial relief to affected families. As part of the program, ProtectMax Certificate of Coverage (COC) holders received their fire insurance benefits, helping them begin the process of rebuilding their lives.

Beyond financial assistance, CLIB also distributed grocery packages, offering much-needed relief to struggling families. The event was filled with gratitude as beneficiaries shared how the support would help them recover. This effort underscores CLIB’s commitment to making insurance accessible and impactful, ensuring that those affected by unexpected tragedies receive swift and meaningful assistance.

How Cebuana Lhuillier’s Insurance Made a Difference

Through ProtectMax, which starts at just Php 50, CLIB provides affordable coverage that includes life insurance, accidental death benefits, and fire cash assistance. Several ProtectMax COC holders in Isla Puting Bato successfully claimed their benefits, with some receiving up to Php 50,000—a crucial financial boost for families trying to recover from their losses.

Among the recipients was Ma. Liza Tumandao, a Cebuana Lhuillier client since 2019, who received Php 50,000 in assistance. She expressed her deep appreciation, saying, “Thank you, ProtectMax and Cebuana. This is a huge help for us. I never expected this kind of support.”

Another beneficiary, Carmel Faye Almedilla, also received Php 50,000, sharing her hope that more Filipinos would see the value of insurance. “Insurance is for everyone. I encourage more people to invest in it because you never know when you’ll need it,” she said.

Jewel Gravillo, a Cebuana Lhuillier client since 2014, emphasized how the financial aid would help his family. “This assistance is a huge relief for our daily needs. Now, I can finally complete our home and even invest in a small business,” he shared.

Cebuana Lhuillier’s Commitment to Resilience

Cebuana Lhuillier President and CEO Jean Henri Lhuillier stressed the importance of preparedness and financial security in times of crisis. “Insurance is a vital tool in securing the future of every Filipino. Through our Kumustahan initiative, we ensure that our clients receive assistance when they need it most,” he said.

More than just providing financial aid, CLIB’s mission is to be a partner in resilience, helping Filipinos rise stronger after each challenge. The Kumustahan Initiative has been conducted in multiple communities affected by calamities, including Barangay Looc in Mandaue City, Barangay Addition Hills in Mandaluyong, and Barangay 310 in Sta. Cruz, Manila. By bringing claims processing directly to affected areas, CLIB ensures that beneficiaries receive immediate support without unnecessary delays.

Through continuous innovation and unwavering dedication, Cebuana Lhuillier Insurance Brokers, Inc. proves that insurance is more than just financial protection—it’s about empowering communities and making a real difference in people’s lives.