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Cebuana Lhuillier Powering Card Inc.’s Money Transfer Services

Connecting Communities, Moving Lives Forward

From left to right:, Cebuana Lhuillier OIC, Domestic Sales Division Head Mario Ramon Ludeña, Cebuana Lhuillier First Vice President and Money Transfer Group Head Erl Sumanga, Card Inc. Executive Director Vicente Brones Jr., and Card Inc. Senior Director for Admin and Finance Melody Escorsa

In the heart of every Filipino community lies the need for secure, reliable, and accessible financial services. For many years, Cebuana Lhuillier, the country’s largest microfinancial services provider, has been at the forefront of meeting that need. Through its steadfast partnership with Card Inc., a key player in the CARD MRI Group, Cebuana Lhuillier continues to make significant strides in powering financial inclusion across the Philippines.

What began in 2015 as a promising collaboration has since grown into a nationwide movement to bring money transfer services closer to millions of Filipinos, particularly those in rural and underserved areas. With the Cebuana Pera Padala service now seamlessly integrated into more Card Inc. branches, financial transactions have become more convenient and accessible for clients—right within their own communities.

Gone are the days when families had to travel long distances or navigate complicated processes just to send or receive money. Today, thanks to this expanding partnership, even the most remote neighborhoods can enjoy quick, secure, and trusted money transfer services.

At the core of this success is a shared mission to champion financial inclusion. Both Cebuana Lhuillier and Card Inc. have long recognized that many Filipinos remain outside the reach of formal banking systems. By combining Cebuana Lhuillier’s established reputation, nationwide infrastructure, and proven reliability with Card Inc.’s grassroots network and deep community engagement, they have built an effective bridge that connects people to essential financial tools.

Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, expressed the deeper purpose behind this collaboration:

“Our partnership with Card Inc. is more than just expanding our services; it’s about empowering lives. When financial services are brought closer to the people, we open doors for them to fully participate in the economy, regardless of where they live.”

Philippe Andre Lhuillier, Senior Executive Vice President of Cebuana Lhuillier, reinforced this commitment by highlighting the importance of proximity:

“It’s about meeting people where they are. With Card Inc., we can break barriers that have long kept many from accessing fast, safe, and affordable money transfers.”

Card Inc.’s strong community presence—built through years of microfinance and rural banking initiatives—perfectly complements Cebuana Lhuillier’s vision. Their combined efforts ensure that financial services become not just accessible, but also part of the daily lives of those who need them most.

Erl Sumanga, First Vice President and Head of Cebuana Lhuillier’s Money Transfer Group, summed it up well:

“By working hand-in-hand with Card Inc., we’ve created a network that can deliver seamless money transfer services efficiently, even to clients in the farthest communities.”

Ultimately, Cebuana Lhuillier’s partnership with Card Inc. is more than a business collaboration—it’s a meaningful step toward building a truly inclusive financial ecosystem in the Philippines. Together, they are not just moving money—they are moving lives forward.

Written by Village Connect

In a world where free quarterly print and online publications rule, Concept and Beyond Publishing (formerly, Tesmarias Publishing) a publisher of Village Connect (VC) stands out as a pillar and a trailblazer, raising the bar for complimentary magazines with quality reads that are tailored to discriminating Filipino urbanites.

As a print and digital publication, VC strives to provide readers an insightful glimpse into the ever-changing business landscape through relevant dialogue and inclusive coverage of trending news, information, and lifestyle tidbits within (and outside) the metropolis.

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Since its founding in 2011, VC emerged as a household and business name, with a monthly circulation of 50,000 copies distributed FREE in Metro Manila, VC is targeted toward select villages, multi-dwelling outfits (condominiums, serviced apartments), banks, and lifestyle facilities including salons, wellness institutes, and beauty and fitness centers. It is also exclusively carried by Figaro Coffee Shops in Metro Manila – truly living up to its goal of connecting villages and businesses.

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