
In a country rich with history and tradition, the importance of preserving cultural landmarks is more critical than ever. SM, through the Henry Sy Foundation and SM Foundation, has taken on the mantle of restoring iconic sites and institutions, proving that its role in nation-building goes far beyond business.
One of the most significant restorations undertaken was the Quezon Hall of West Visayas State University (WVSU) in Iloilo City. A recognized heritage site under the 2009 National Heritage Act, this architectural gem stands as a beacon of education and culture. SM meticulously followed guidelines set by the National Historical Commission of the Philippines (NHCP), ensuring that while the structure retained its historical essence, it also embraced sustainability. Upgrades such as energy-efficient lighting, inverter-type air conditioning, and eco-friendly paint reflect SM’s forward-thinking approach to preservation.
A group of students and faculty hand sign a thankful message following the rehabilitation of their facilities at the Philippine School for the Deaf (PSD).
“This is more than just preservation—it’s about revitalization,” said Deborah P. Sy, Executive Director of SM Foundation. “We’re ensuring that these places continue to inspire and educate generations to come.”
The restoration of Quezon Hall wasn’t a solitary effort. It was a collaboration between SM and WVSU, echoing a shared mission to create lasting societal impact. Julius Undar, WVSU’s Chief Administration Officer, highlighted the synergy: “People helping people—that’s the heart of this partnership.”

Beyond Quezon Hall, SM has supported other heritage institutions such as the Philippine School for the Deaf (PSD) in Pasay. Established in 1907, PSD is a landmark in inclusive education. SM, working alongside the Department of Education and the local government, transformed the school’s senior high school laboratories into modern learning spaces tailored to the needs of the differently abled, focusing on practical training in electronics, IT, and the performing arts.
SM’s respect for heritage also extends to hospitality and finance. The Taal Vista Hotel in Tagaytay, originally built in 1939 under President Manuel L. Quezon’s vision, was once a modest 25-room lodge that Henry Sy Sr. fondly visited. Acquired by SM in 1988, it has since been transformed into a 262-room modern getaway while preserving its historical charm.

In the heart of Manila, another historic structure was revived—the original headquarters of China Banking Corporation in Binondo. Known as the Binondo Heritage Restoration Project, this initiative brought back the building’s Neo-Classic Beaux Arts glory. As part of its centennial celebration in 2020, China Bank’s commitment to cultural preservation was recognized with heritage markers from both the NHCP and the National Museum.
Through these initiatives, SM continues to honor the past while building for the future. From educational institutions to historic buildings, SM’s restoration projects reflect a deep understanding that preserving heritage isn’t just about nostalgia—it’s about shaping a future that remembers, learns from, and builds upon its rich history.