Village Connect
By Bianca Deligero
As the famous saying goes, “The only constant in life is change,” which rings true for any aspect. Ronald Mascariñas, the President and General Manager of Bounty Agro Ventures, sees a change in market trends frequently due to consumer demand and other factors. In turn, he embraces the challenges and opportunities change brings because it is an avenue for growth for him as an individual and an entrepreneur.
One of the things that helped Mascariñas welcome the prospects of change is a workshop by Interbrand titled Grow. Change. Grow., which he attended in Singapore a few years ago.
“In the ever-evolving Age of You, growth has taken on a new form, necessitating innovative approaches to harness and channel the dynamic changes shaping the business landscape. While change unfolds by the minute, the world’s leading brands are not waiting idly; they are taking decisive action, driving growth, and mastering the art of thriving in a changing world,” he said.
Many brands nowadays have adapted to modern society, sometimes encouraging new beginnings as some have to rebrand themselves to cater to the needs of their target markets. It allows companies to learn new values and skills that could propel them to success with proper utilization.
The Bounty Agro Ventures President shared that brands like his should contemplate the numerous directions available for growth while emphasizing the relevance of flexibility and adaptability.
“Our ability to adapt our trajectories alongside the evolving needs of people and markets is pivotal. This entails embracing emerging technologies, transcending engagement barriers, and re-evaluating our growth strategies,” Mascariñas explained.
He added that growth in the industry sometimes calls for deconstructing frameworks to pave the way for fresh beginnings, even though radical change can sometimes be challenging. Entrepreneurs must remain susceptible to growth and change, even if it may occur several times over.
Yet, Mascariñas said that one way to overcome challenges is to recognize how brands serve as the canter of every organization. With the proper tools and approaches, brands connect to the public and create a deeper connection between businesses and their markets, becoming substantial bridges between the internal and external.
Brands help understand people’s desires and beliefs because they personalize technology by transforming it into a conduit for authentic engagement and unforgettable experiences. Moreover, Mascariñas knows that brands provide constancy to propel business growth to allow industry players to stand out amid a fluid landscape.
In the meantime, branding isn’t limited to a specific person or department. Every person, from the highest executive to an everyday employee, must know its relevance in sharing the responsibility that transcends individual roles.
“Every interaction we have with customers, partners, and stakeholders shapes the perception of our brand. Whether it is delivering exceptional customer service, developing innovative products, or effectively communicating our values, each action contributes to the growth and success of our brand. By rallying together and embracing the power of branding, we unlock the potential to grow faster and stronger than ever before,” he said.
Another important role of brands is it allows companies and industries to become catalysts of change. Now, businesses can move from being passive observers to becoming proactive leaders.
“Let us seize the reins of change, pushing boundaries, and driving our brand’s growth rather than reacting to external forces. Together, we have the power to shape our brand’s trajectory and ensure not only its survival but its thriving presence in the Age of You,” Mascariñas concluded.
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