Village Connect
This year, the brand served as the festivals’ co-presentor, committed to adding more fun and excitement to the events and activities tailored for tourists and the Bacolodnons. Joining BingoPlus is your 24/7 sports betting app, ArenaPlus, which collaborated and extended support to the sports activities during the festival.
Started from the MassKara Festival Grand Countdown Salubong to the brands special participation at the Miss Bacolod 2024, wherein it supported the candidates pageant journey to crown from sashing ceremony, talent and festival costume competition, to corporate awards event, up to the grand coronation night in which the brand handed an special award to Princess Ella Olmilla winning a cash prize of 50,000 Pesos and the title of Miss BingoPlus Bacolod 2024.
In addition, the brand participated in various MassKara pocket events leading to the festivals highlights, including “MassKaRun, Bike, and Zumba”, “Zumba Contest: Retro Theme”, “MassKaZumba” with artist dancer Regine Toelentino and Kramer, “Impersonator’s Night”, show, and the “Masskara 2024: Music Fest” featuring local and national bands like Bamboo, TJ Monterde, boy group BGYO, among others. A total of 15,000 Pesos were awarded in competitions such as the “Torch Parade & Trike on Lights”, the talent competition “Bida ng Bacolod Finals”, and “Drag and Divas”.
The brand also attended the annual “MassKarade Ball”, where AB Leisure Exponent Inc. (provider of BingoPlus) and Total Gamezone Xtreme (provider of ArenaPlus) President Rafael Jasper Vicencio joined BingoPlus Store managers to express brands gratitude for the warm welcome from the provincial and local governments of Negros and Bacolod.
Highlighting the festival were Electric MassKara and Float Parade, where the brand participated with a colorful BingoPlus illuminating float featuring GMA Sparkle artists and brand mascot Bing-bing, who waved the crowded streets of Bacolod. The brand also joined the “ElekTROIKA Divas” dance competition awarding 15,000 Pesos to Barangay 39 and 5,000.00 Pesos to Mary Ann Jereza for the “Carribean Samba Night” competition. Ending the festival is the MassKara Street Dance and Arena Competition, where the brand awarded a cash prize of 50,000 Pesos and the title of BingoPlus Choice to Barangay Granada.
Meanwhile, ArenaPlus added extra fun excitement to the festival sports events, providing gifts and rewards for the winners and participating attendees. Among this activities were the “3rd Mayor Albee Benitez Badminton, Table Tennis, Football, Touchball, 10-Ball Open Billiard and Golf Cup”, “1st MassKara National Pickleball and Frisbee Cup”, 1st MassKara Swimming Cup”, “2nd MassKara Beach Volleyball, Rhythmic Gymnatics National Invitationals, and Chess Tournament”, and the “1st Masskara 3×3 Inter-Barangay Basketball Tournament”.
Aside from the fun and enjoyment BingoPlus brought to the festival’s activities, the brand also staged a 3-day show featuring local and country’s top entertainers and social media influencers on the BingoPlus stage located at Lacson Street, adding entertainment for the Bacolodnons.
Among the performers were the GMA Sparkle artists like Teejay Marquez and Jeff Moses, Jai Asuncion, Baninay Bautista, and Kimpoy Feliciano. Other performing artists were dance group Sexbomb Girls New Gen and pinoy rappers like Ryannah J, Zae, Paul ‘n Ballin, and Realest Cram. Rocking the nights were bands like Paradox, Yuya, and Cali Island.
All shows were enjoyed with games and prizes given throughout the show from October 25 to 27.
Bingo sa Saya, Plus sa Prizes and Giveaways
The MassKara Festival wouldn’t be as enjoyable and special without the exciting games and prizes awaited by the Bacolodnons and the online supporters.
Started October 11, BingoPlus mounted an interactive and fun-filled booth at the Bacolod City Government Center, which extended in Lacson Street from October 25 to October 27 alongside ArenaPlus.
From the app experience, the brand brought the pinoy-loved perya games to the streets of Bacolod, including Bingo Rush, Pula-Puti, and the newest BingoPlus game, Pinoy Drop Ball. All games were awarded with premium and special merchandise customized for the celebration of the MassKara Festival.
The exciting gifts, raffles, and games like Digital Wheel of Names, Spin the Wheel Game, and Drop Ball Shake were also enjoyed at the BingoPlus Stage, in which a total of 300,000.00 pesos were given away.
For loyal BingoPlus players and supporters, the app launched an in-app campaign allowing players to collect MassKara Masks for a chance to win up to 100 million pesos from October 7 to October 20. Additionally, two lucky BingoPlus players enjoyed an all-expenses-paid festival experience with their loved ones.
These games and rewards were designed to elevate the fun, entertainment, and overall festival experience for Filipinos during the MassKara Festival celebration.
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