Village Connect
As Overseas Filipinos (OFs) tirelessly work day in and out for their nearest and dearest, weathering the distance for months and years at a time, not only do they sacrifice merely for their families, but their home country.
In expressing gratitude, BDO and SM launched Kabayan Tuesday – an exclusive promo for OF families to make their shopping experiences more rewarding. Applicable every first Tuesday of the month this 2024,
OF families just need to present their Kabayan ATM card or passbook or BDO remittance payment slip to avail discounts of up to 10% off from all branches nationwide of the SM Store, SM Appliance, Watsons, Miniso, Toy Kingdom, Surplus, Baby Company, Sports Central, ACE Hardware, SM Cinema, SM Game Park, SM Bowling, and SM Skating.
The special offer was celebrated through a fun-filled event “Kabayan Tuesday Mall Show with Piolo” last June 4 at the newly-opened SM City Caloocan.
A celebration befitting OFs’ contributions
Both BDO and SM have long shared the vision of making everyday experiences more meaningful, convenient, and rewarding for Filipino families.
Kabayan Tuesday is one of BDO’s ways of saying thank you to OF families and to let them know that they always have a partner in BDO.
With Kabayan Tuesday, SM puts the spotlight on OF families, who make up a great part of their community – and expresses its gratitude for making SM a part of their family bonding moments.
But in what had been the event’s biggest surprise and yet most heartwarming segment, BDO ambassador Piolo Pascual also paid a visit not only to greet mall-goers and to be part of the launch – but also give an unforgettable surprise to an OF family.
Sweet serenade-slash-shopping-spree surprise
Halfway through the event, Piolo wove his way through the crowd, making his way towards the son and sister of Japan-based Filipino worker, Maritess Magtabog.
After dedicating a few songs, Piolo invited them to a shopping spree at SM Store and other stores participating in Kabayan Tuesday to honor their loyalty as BDO Kabayan Savings account holders over the years.
The Magtabog family, with their mother’s hard work abroad for 22 years, has earned them the opportunity to buy their own house through BDO in Caloocan.
Says Piolo of the experience, “Spending time with the Magtabog family was a very refreshing and fun experience. As a fellow OF before, I’m aware of the sacrifices our kabayans make all year long, and it was an honor to spend time with them. I hope more OFs can seize the opportunity to make their loved ones’ shopping experiences even more rewarding, and always remember that they have a partner in both BDO and SM.”
Kabayan Tuesday is an initiative of BDO, in partnership with SM, that gives special discounts of up to 10% off from all branches nationwide of the SM Store, SM Appliance, Watsons, Miniso, Toy Kingdom, Surplus, Baby Company, Sports Central, ACE Hardware, SM Cinema, SM Game Park, SM Bowling, and SM Skating. For more details, visit https://www.bdo.com.ph/personal/remittance or stay up-to-date via the BDO Kabayan Facebook page.
