Village Connect
BAVI’s Completes 4th Leadership Training for its People
Bounty Agro Ventures Inc. recently completed its fourth Leadership Development Program for its people, an investment that helped it breeze through the economic disruptions brought by the pandemic and enabled it to retain a dominant position of the local poultry market through the difficult period.
In a speech during the graduation of trainees, BAVI president Ronald R. Mascariñas said “the four years since its launching has left no doubt in my mind that investing in our leadership program is one of the best decisions we ever had to make. It is, today, truly one of our strongest competitive advantage.”
BAVI operates a poultry company that supplies dressed chicken to hotels, restaurants, institutional food companies and supermarkets.
We are, today, the absolute, number one fully integrated, farm-to-table, poultry company in the Philippines by far. Even with our closest competitors combined, we would still come out the stronger and more profitable business.
He recalled that in 2020, “we were pummeled by strong headwinds brought about by the COVID 19 pandemic. We still are. National economic growth has contracted by almost 10 percent as many companies crashed. Legions of breadwinners and their families are now joining the already massive ranks of the unemployed, the new poor. But not one of them ours.”
A year into the current crisis, we are emerging even bigger, stronger, our financial bottom lines healthier, than before. Considering the size and complexity of our operations and the extreme challenges it had to face, and is facing it still, to say that this is no ordinary feat would be an understatement, he stressed.
“We invested early in our people. Leadership is about people, and only people produce results. This is first in our article of faith as an organization,” Mascarinas emphasized.
BAVI’s leadership program puts a lot of emphasis on education, training and patient coaching. We put a premium on motivating and inspiring our people to get out of their comfort zones and go the extra mile and challenge themselves more. Most of all, we recognized, and reward, great effort and achievement.
No one is born a leader. It is earned through conscious striving and perseverance. True grit and charisma, together with the practical skills and knowledge of leading people are developed. Leadership can be learned (and earned), he said.
Our Leadership Development Program has laid the basis for our human infrastructure to steer us safely, and abundantly, through the crucible of crisis, and our leaders and partners are living testimony to this. The results of your efforts are the best evidence of the value of our faith in training our people to lead.
May you reap more success in making BAVI a company of leaders.
By Rose de la Cruz
