Village Connect
ArenaPlus, your 24/7 sports betting app, proudly stands with the country’s athletes as it launches a TV Commercial in partnership with brand ambassadors Scottie Thompson of Team Gilas Pilipinas, four-time gold medalist Carlos Yulo, and boxing champion Eumir Marcial.
This TVC acts as a message to Filipino athletes, particularly those who are competing in the Paris Olympics, as they face various struggles on the road to becoming the best.
Opening with sunrise in Manila Bay, viewers are introduced to Thompson, Yulo, and Marcial as they train for their respective sports. Notably, the three national athletes appear exhausted from practicing their drills. Thompson stares thoughtfully at a basketball player street art, Marcial looks tiredly at his equipment as he catches his breath, and Yulo gathers himself on the ground after a failed landing while considering the medal street art near him. These moments are meant to represent the times when they ground themselves and visualize the best version of themselves by looking at everyday things, which represent ArenaPlus in the TVC.
Here, the TVC displays a message for the athletes: “Sa mga nangangarap, alam namin ang hirap niyo. Kaya kasama niyo kami.”
Thompson, Marcial, and Yulo see, revitalized after their short rest as they go back to practicing their drills. Thompson resumes dribbling drills, Marcial goes back to shadow boxing, and Yulo gives his routine another shot and sticks his landing.
The next scene shows a supporter from ArenaPlus handing Yulo an Olympics-esque torch, as if to pass on the belief and trust the community has in the athletes. A montage of the three athletes carrying the torch while running alongside their rallying supporters follows the exchange. At the end of the run, a portal opens before each of the athletes and shows Paris on the otherside. Yulo is then seen reaching out for the portal, signifying the athletes’ determination to reach the Olympics.
ArenaPlus created this TVC to encourage the country’s athletes and to instill a sense of solidarity to help carry them through the difficulties that come from perfecting one’s craft. While celebrating the excellence of each athlete, ArenaPlus also wants to acknowledge the fact that they are still people who live normal lives. ArenaPlus will stand with the nation’s athletes through their success, failures, and struggles. The brand wants to cheer on these athletes who carry the aspirations of the country through motivation that comes from compassion.
DigiPlus is the fastest-growing digital entertainment company in the country. It operates the country’s leading digital platforms BingoPlus, ArenaPlus, PeryaGame, Tongits+, and BingoPlus Poker, with more to come. ArenaPlus, the leading sports betting app that provides various sports live streaming in the Philippines, serving as the leading sports entertainment gateway of Filipinos. For more information, visit: www.arenaplus.net.
