Alfonso Brandy’s successful conclusion of Alfie Alley Year 2 Setting the Stage for Nationwide Expansion

Last Friday night OF April 24, 2024, Pop Up Katipunan was the scene of another milestone gathering as over 3,000 attendees, including Alfonso Brandy’s loyalists fondly called “Tropang Alfie”, media, and prominent influencers, came together to celebrate Alfie Alley Year 2. The launch event, hosted by Alfonso Brandy, showcased both spectacular musical and artistic talent while highlighting the brand’s commitment to community and to creating excitement in the brandy category.

Celebratory Highlights 

Alfie Alley Year 2 was masterfully hosted by Alex Diaz and Sabrina San Diego, whose charismatic presence and engaging commentaries were central to the evening’s festivities. The event featured electrifying performances from well-known artists such as Ace Banzuelo, Sud, Autotelic, Sandwich, and John Roa, which resonated well with the audience.

Upon arrival, attendees were gifted an exclusive Alfie Alley rock glass and a journey map, leading them through a curated event experience. The night was further highlighted by the launch of the 2024 Artist Series bottle designs, a collaboration with artist Mr. Dee Jae Pa’este. Alfonso Brandy’s Sales and Marketing Director, Ms. Lauren Tanganco, unveiled these unique bottle designs during the event, noting, “After seeing the response to last year’s designs, the Alfonso Brandy Artist Series bottles will continue this year, with an even more eye-catching and vibrant design. The design also lends itself to personalization, making it perfect for this year’s gifting and holiday season.”

Another memorable moment was the unveiling of the Light variant giant bottle through a stunning light show, which drew applause and admiration from the crowd. Additionally, the Alfreedom wall allowed attendees to leave their mark by expressing what it means to be part of Tropang Alfie, fostering a sense of unity and pride.

Fun-filled activities at the Light, Zero, and Platinum booths allowed attendees to win exclusive merchandise, such as Alfie Alley tumblers and socks, adding an interactive dimension to the evening.

Looking Ahead

The success of Alfie Alley Year 2 has paved the way for the event’s expansion to other cities across the Philippines. Upcoming runs are scheduled in Iloilo and Davao this September, in Laguna this October, and in Pampanga this November. Ms. Tanganco shared her excitement about the expansion, stating, “After tonight’s success, we are more eager than ever to bring this celebration to Luzon, Visayas, and Mindanao and connect with more Tropang Alfie nationwide.”

Alfonso Brandy thanks everyone who participated and contributed to the event’s success and looks forward to continuing the tradition of Alfie Alley in more locations across the country.

Written by Village Connect

In a world where free quarterly print and online publications rule, Concept and Beyond Publishing (formerly, Tesmarias Publishing) a publisher of Village Connect (VC) stands out as a pillar and a trailblazer, raising the bar for complimentary magazines with quality reads that are tailored to discriminating Filipino urbanites.

As a print and digital publication, VC strives to provide readers an insightful glimpse into the ever-changing business landscape through relevant dialogue and inclusive coverage of trending news, information, and lifestyle tidbits within (and outside) the metropolis.

On a bigger scale, VC identifies and promotes Philippine innovations in various industries and connects them with Manila’s young and upbeat populace.

Since its founding in 2011, VC emerged as a household and business name, with a monthly circulation of 50,000 copies distributed FREE in Metro Manila, VC is targeted toward select villages, multi-dwelling outfits (condominiums, serviced apartments), banks, and lifestyle facilities including salons, wellness institutes, and beauty and fitness centers. It is also exclusively carried by Figaro Coffee Shops in Metro Manila – truly living up to its goal of connecting villages and businesses.

“Get Connected and Join the Conversation”

Connecting villages to the urban world where villages and businesses come together. Your information hub for urban and corporate living.

Should you have further queries, please feel free to contact us at the telephone number, (02) 7255-1092 or mobile numbers: (0916) 704-7815 or (0939) 592-7990 or visit our website:

Leave a Reply

Your email address will not be published. Required fields are marked *



Jollibee, DENR partner for mangrove reforestation

First AI-powered Medical Imaging for Cancer Care Comes to Makati