A New Helm for Sun Life

The polished boardroom at Sun Life Philippines buzzed with a quiet anticipation. After an extensive search, a new chapter was about to begin for the leading insurance provider. Jonathan Juan “JJ” Moreno, a name synonymous with strategic vision and transformative leadership, was officially stepping into the role of President. This wasn’t just a personnel change; it was a bold statement of Sun Life’s intent to solidify its top position and navigate the evolving financial landscape with renewed vigor.

Moreno, with two decades of executive experience spanning diverse industries, including his recent impactful tenure as President and CEO of AF Payments Inc. (the force behind the ubiquitous Beep cards), brought a unique blend of discipline and innovation. A distinguished graduate of the Philippine Military Academy, his reputation preceded him: a leader who not only crafted strategy but meticulously executed it, fostering organizational growth while keeping clients at the heart of every decision.

Benedict Sison, CEO and Country Head of Sun Life Philippines, couldn’t hide his optimism. “JJ’s appointment is pivotal,” he shared, “His integrity, results-driven approach, and transformative leadership will be crucial as we adapt to our clients’ ever-changing needs.” Moreno, equally enthusiastic, affirmed, “I’m honored. We’re accelerating our transformation to be future-ready and client-centric. The possibilities are endless, and Sun Life is poised to lead.” With Moreno at the helm, Sun Life Philippines was clearly signaling its unwavering commitment to guiding Filipinos toward financial security and healthier lives.