A New Adventure Begins with Snoopy and anello

Snoopy has always had a way of showing up wherever joy is needed — whether it’s dancing on top of his red doghouse or brightening the pages of a comic strip. This time, he makes an entrance not on paper, but as part of a stylish companion you can bring anywhere. On October 20, 2025, anello Philippines transformed SM Megamall into a charming nostalgia hub as it launched the Peanuts™ × anello collection, a collaboration years in the making and filled with heart, whimsy, and everyday purpose.

The launch gathered media partners, fans, and longtime followers of the Peanuts characters for a morning of celebration hosted by Queen Semana. Mr. Marnie Chua, Managing Director of anello Philippines, opened the event with a heartfelt message about what the collaboration truly represents — a tribute to the Peanuts™ 75th anniversary and a reminder of how beloved characters can bring comfort and spark happiness, even in the busyness of modern life. He emphasized that the collection was designed to reconnect people with their fondest childhood memories while delivering the practical functionality that anello is known for.

At the core of the Peanuts™ × anello collaboration is the effortless balance between playfulness and purpose. Snoopy, Charlie Brown, Lucy, and Linus come alive through clean patterns, soft color accents, and comic-inspired linings that tell miniature stories each time you open a bag. The collection takes shape in versatile hues — Black, Gray Beige, Navy Blue, and Mustard — making each piece a subtle yet cheerful nod to the Peanuts universe. True to anello’s philosophy, every design is crafted for real life: roomy compartments, easy-access zippers, structured silhouettes, and lightweight comfort you can count on from morning errands to weekend adventures.

But what truly made the launch unforgettable was the way anello turned the venue into a playful Peanuts-themed world. Guests stepped inside a space bursting with character — literally and figuratively. The Claw Machine zone drew crowds eager to win exclusive Peanuts™ × anello merchandise, while the Lemonade Stand served refreshing drinks reminiscent of Snoopy’s sunny disposition. A dedicated photo wall completed the experience, encouraging guests to strike their happiest “Snoopy smiles” for the camera.

As the celebration wrapped up, one thing became clear: this new collection is more than just a fashion statement — it’s a joyful reminder of the stories we grew up with and the new adventures waiting to unfold. The Peanuts™ × anello collection is now available in select anello stores, @Tokyo branches, and online at the official @Tokyo website. Follow @anello_bag_philippines on Instagram and Official Anello Philippines on Facebook for the latest updates.