A Healthier Plate with Every Heat

In celebration of National High Blood Pressure Awareness Month, Hanabishi Appliances is turning up the heat on health with a thoughtful promotion. For a limited time, every purchase of a Hanabishi microwave oven from its online platforms comes with a free pouch of Gohan Lite — a special low-calorie, high-fiber rice designed to support healthier eating habits.

Dubbed the “Heat with Heart” campaign, the initiative reflects Hanabishi’s ongoing commitment to Filipino households, not just through dependable kitchen appliances, but also by encouraging better lifestyle choices.

“Health truly begins at home,” shared Cherish Ong-Chua, Vice President for Marketing and Finance. “We’ve always strived to be more than just an appliance brand — we want to be a partner in making everyday life better and healthier.”

The rice, developed by BiotechJP using advanced Japanese technology, is pre-cooked and easy to prepare. With reduced calories and carbohydrates, plus enhanced fiber content, Gohan Lite is an ideal option for individuals managing hypertension, diabetes, or simply seeking a more balanced diet.

Thanks to Hanabishi’s microwave ovens, enjoying this nutritious alternative takes no more than two minutes — a convenience that fits perfectly into today’s fast-paced routines.

“Rice is a staple in every Filipino meal. With Gohan Lite, we’re not asking families to change what they love — we’re just helping them enjoy it in a smarter way,” Ong-Chua added.

Customers can avail of the promo through Hanabishi’s official website, as well as their LazMall, Shopee Mall, and TikTok Shop stores.

For updates on more health-conscious offers, new products, and upcoming events, Hanabishi invites everyone to follow them on social media.

Through this small but meaningful step, Hanabishi continues to warm Filipino homes — not just with heat, but with heart.