Village Connect
A refreshing new beverage is making its mark among young consumers, bringing together bold flavor, lively energy, and a playful drinking experience. Rise Energy Pop recently introduced its newest offering, Rise Energy Pop Grape, through a colorful launch event that celebrated the spirit of today’s fast-moving and socially connected generation.
Held on June 26 at SM City Manila, the launch event transformed the venue into a vibrant purple-themed playground filled with music, entertainment, games, and interactive activities. The celebration welcomed members of the media, influencers, content creators, and guests who were given a firsthand look at the brand’s youthful identity and exciting approach to refreshment.
The event highlighted how consumer preferences continue to evolve, particularly among Gen Z and young adults who seek products that complement their dynamic lifestyles. Whether juggling studies, careers, side projects, hobbies, or social engagements, today’s consumers are constantly searching for enjoyable experiences that fit seamlessly into their daily routines.
According to Marketing Head Apple de Belen, the brand was inspired by the growing demand for beverages that are both refreshing and enjoyable while keeping pace with modern lifestyles.
“We noticed that younger consumers are always looking for something fresh and exciting. They want drinks that are flavorful, enjoyable, and suitable for their active lifestyles, which inspired us to create Rise Energy Pop,” she shared.
At the center of the launch is Rise Energy Pop Grape, the first flavor to join the brand’s lineup. The beverage combines a fruity grape taste with a lively carbonated kick, creating a refreshing option for various occasions—from casual hangouts and study sessions to gaming nights and spontaneous outings with friends.
Senior Brand Manager Joanna Araullo explained that the product was developed to offer more than just refreshment. The goal was to create a brand that naturally fits into the moments that young consumers enjoy most.
“When we developed Rise Energy Pop, we wanted it to be a part of everyday experiences. We envisioned a brand that feels fun, flavorful, exciting, and easy to enjoy wherever people go,” she said.
Araullo added that grape was selected as the launch flavor because it perfectly represents the brand’s playful and expressive personality. Its vibrant purple color symbolizes the youthful energy and bold character that Rise Energy Pop aims to deliver.
The brand also introduced its core pillars—Refreshi-RISE, Yummi-RISE, and Invigo-RISE—which embody the product’s refreshing fizz, delicious taste, and energetic spirit. These themes reflect the experience the brand hopes to bring to consumers who value enjoyment and spontaneity in their daily lives.
Adding excitement to the event was actor and brand ambassador Rabin Angeles, who energized the crowd with the enthusiastic catchphrase, “Sarap Mag-Rise!” Guests were also introduced to the brand’s catchy anthem, designed to celebrate fun and memorable moments shared with friends and family.
As the launch concluded, attendees left with a clear impression that Rise Energy Pop is more than just a new beverage. It represents a fresh and enjoyable way to experience refreshment, designed for a generation that embraces flavor, fun, and living in the moment.
Rise Energy Pop Grape is now available nationwide in supermarkets, groceries, convenience stores, and sari-sari stores, making it easy for consumers to enjoy a refreshing pop whenever and wherever they choose.
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