LG Ushers in a New Era of Leadership and Innovation for 2026

LG Electronics is entering 2026 with a renewed vision as it welcomes Lyu Jae-cheol as its new Chief Executive Officer, marking a pivotal moment in the company’s journey toward smarter living and future-ready technologies. Having spent decades shaping LG’s leadership in home appliances, Lyu brings with him a deep engineering background and a track record of transforming the Home Appliance Solution (HS) Company into a global powerhouse. His appointment signals a strategic push to apply LG’s signature customer-first mindset and innovation DNA across the entire organization, strengthening competitiveness in an increasingly complex global market.

Lyu’s rise from researcher to CEO reflects LG’s belief in leadership rooted in technical mastery and long-term industry experience. For years, he championed investments in R&D, subscription-based services, and direct-to-consumer platforms—initiatives that helped LG navigate market challenges and sustain its global No. 1 ranking in home appliances. As he steps into the top leadership role, he aims to broaden this value-driven approach to all business units, ensuring LG remains agile, resilient, and hyper-focused on delivering meaningful customer experiences.

This leadership transition also honors outgoing CEO William Cho, who served the company for 37 years and played a transformative role in steering LG beyond its traditional strongholds. Under his guidance, LG expanded into mobility, commercial spaces, and new growth sectors while laying the foundations of its “Smart Life Solutions” vision—a roadmap that connects customer experiences across homes, vehicles, and public environments. His tenure emphasized diversification, B2B expansion, and bold exploration of future technologies that now define LG’s strategic direction.

Alongside the CEO transition, LG is rolling out a 2026 organizational restructure designed to sharpen decision-making, streamline operations, and accelerate growth in high-potential areas. Key leaders across Vehicle Solutions (VS), Eco Solutions (ES), and North American operations have been promoted to drive momentum in core B2B pillars. LG is also establishing new divisions in robotics, HVAC, webOS, advanced computing, and AI transformation—areas seen as essential to shaping the next generation of LG solutions.

With these changes taking effect beginning December 1, 2025, LG sets the stage for a dynamic new chapter—one defined by deeper innovation, stronger global leadership, and a future firmly aligned with emerging customer needs and technologies.