Go USTe! Building Healthier and Smarter Futures with Home Credit Philippines

Home Credit Philippines (HCPH), the country’s leading consumer finance company, is expanding its advocacy beyond financial inclusion by championing holistic wellness among Filipinos. Through a new partnership with the University of Santo Tomas (UST) Growling Tigers and Golden Tigresses for UAAP Season 88, HCPH connects the values of sportsmanship, discipline, and smart money habits in one empowering campaign.

The collaboration was launched at Future Focus: Building Tomorrow Together, where HCPH reaffirmed its mission to engage young audiences not only in classrooms but also in sports arenas—spaces that embody passion, resilience, and teamwork. Complementing this initiative, HCPH also teamed up with Cignal TV to reach millions of sports fans through UAAP Season 88 and the PVL Reinforced Conference from September to December 2025.

Now celebrating 12 years in the Philippines, HCPH has helped over 12 million customers nationwide gain financial confidence through responsible access to credit. With its new focus on overall wellness, the company seeks to promote not just financial literacy but also physical, mental, and social well-being.

“We have always been about enabling Filipinos to do more #ParaSaLife,” said Sheila Paul, HCPH’s Chief Marketing Officer. “This year, we’re strengthening that purpose by linking financial literacy with total wellness—because a truly rewarding life is one built on both stability and vitality.”

Earlier this year, HCPH brought this mission to life through Takbo #ParaSaLife 2025, which drew over 2,300 participants from all walks of life. The upcoming Takbo #ParaSaLife 2026, in partnership with RunRio, promises to be even bigger—with two major legs set for February 1 at the MOA Grounds and March 29 at Citi de Mare, Cebu, expecting over 8,000 runners.

“At Home Credit, we believe wellness goes beyond fitness or finances,” Paul added. “It’s about creating opportunities for Filipinos to live freely, fully, and meaningfully—the true spirit of #ParaSaLife.”

To learn more about Home Credit Philippines’ latest updates and advocacy programs, download the Home Credit App.