BW Women Redefines Everyday Glam with the First Perfume Lotion Spray in the Philippines

There’s a new must-have in every Filipina’s beauty arsenal—and it comes with both glow and fragrance. BW Women, the Gen Z favorite under Ever Bilena Cosmetics, has launched the country’s first-ever Perfume Lotion Spray (PLS), marking a bold leap in hybrid personal care.

The exclusive launch at SM North EDSA Annex on September 28, 2025, was a star-studded affair hosted by Gayle of Monster RX93.1, with electrifying performances by VXON, Will Ashley, and a special appearance by Zack Tabudlo. The event unveiled the PLS Collection in four irresistible floral scents—Musk, Rosé, Bliss, and Bloom—each designed to deliver long-lasting fragrance while keeping the skin soft and radiant.

What makes PLS revolutionary is its dual-action formula that merges the sensorial appeal of perfume with the nourishment of a lotion. Packed with Vitamin E, Ceramides, Argan Oil, Niacinamide, and Hyaluronic Acid, it gives users the best of both worlds—hydration and allure in one easy spritz.

“For us, beauty isn’t just skin-deep—it’s about confidence, self-love, and empowerment,” said Denice Sy, Chief Sales & Marketing Officer of Ever Bilena Cosmetics, Inc. “With the Perfume Lotion Spray, we wanted to create something that feels luxurious, practical, and empowering—because every Filipina deserves to smell good and feel good, every single day.”

BW Women’s Perfume Lotion Spray (₱225) is now available in major supermarkets and department stores nationwide—including SM, Robinsons, Landmark, W Department Store, LCC, and Gaisano—as well as online via Blackwater’s official TikTok, Shopee, and Lazada stores.

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