Hearts in Action: Globe and TikTok Empower Gen Z to Give Back”

Globe Telecom has launched the #GoGIVEYourHeart Challenge, its first-ever TikTok for Good campaign in the Philippines, transforming everyday social media habits into meaningful support for local communities. Targeted at Gen Z users, the initiative blends creativity, advocacy, and digital connectivity to fuel social good in a way that’s fun, engaging, and impactful.

At the core of the campaign is GoGIVE, a Globe Prepaid digital advocacy feature available on the GlobeOne app. Users can join the program and earn “hearts” just by using mobile data. These hearts are then donated to causes they care about — a simple but powerful way of giving while staying connected online.

To boost engagement, Globe rolled out a custom TikTok filter that invites users to flash their best hand hearts in videos. Each post using the branded effect and the hashtag #GoGIVEYourHeart becomes more than just a TikTok trend — it becomes a virtual pledge to give back.

“This campaign offers a fun and purposeful way for young Filipinos to be part of something bigger just by being online,” said Givielle Florida, Globe Prepaid Business Head.

Vanessa Brown, Director of Business Development for APAC at TikTok, highlighted how TikTok for Good brings creativity and compassion together: “Our collaboration with Globe empowers the Filipino TikTok community to create content that contributes to meaningful, lasting change.”

A lineup of Globe ambassadors, including Star Magic talents Alora Sasam, Ericka Padilla, and Gillian Vicencio, along with influencers like Kerwin King, Reb Atadero, and Doc Adrian Insigne, are helping amplify the message across platforms.

Heart donations support a range of non-government organizations (NGOs), including:

• Philippine Eagle Foundation – for wildlife and eagle conservation
• Project PEARLS – empowering women in Tondo with digital livelihood tools
• PAWS – shelter and treatment for stray animals
• PGH Foundation – enhancing public health access through digital means
• World Vision – promoting digital education for underserved students

Once each NGO hits their heart goal, Globe provides pledged support — turning digital love into tangible change.

To join, open TikTok, search #GoGIVEYourHeart, use the branded effect, and share your hand heart. Small online gestures can spark real-world impact — one heart at a time.