Village Connect
Holy Week is often seen as a solemn moment of spiritual reflection, but it can also be a time of joyful reconnection—with loved ones, with nature, and with oneself. At SM Supermalls, the season becomes a beautiful blend of tradition and celebration. Whether you’re staying close to home or heading out on an adventure, SM is ready to make your Holy Week and Easter extra memorable.
As with every year, SM malls will be adjusting operating hours during the observance of Maundy Thursday and Good Friday. Most Metro Manila branches will be closed on April 17 and 18, and will reopen on April 19, Black Saturday. Meanwhile, SM By The Bay in Pasay remains open for your evening strolls, eats, and bonding moments from 4 PM to 2 AM on April 17 to 19, and until midnight on Easter Sunday.
For those seeking a meaningful start to their Easter celebration, SM malls will be hosting Easter Sunday Masses across several branches. It’s a special way to celebrate new beginnings and reflect on the hope that the season brings. Schedules may vary, so it’s best to check your preferred location ahead of time.
If you’re looking to beat the summer heat, SM Skating rinks offer a cool escape for the whole crew. Or, head to SM Game Park where you can challenge your friends to bowling, billiards, or arcade games. It’s the ultimate barkada hangout spot—filled with laughs, friendly competition, and unforgettable moments.
Planning a road trip? SM has you covered with its nationwide network of Electric Vehicle Charging Stations. With 123 charging units across 69 malls, you can recharge your car while grabbing snacks, last-minute essentials, or even enjoying a quick stopover meal.
For thrill-seekers and fun-loving families, Sky Ranch in Tagaytay, Baguio, or Pampanga is a must-visit. With giant Ferris wheels, scenic rides, and mountain air, it’s the perfect out-of-town adventure during the long weekend. Plus, the views make for amazing Easter selfies!
Fitness buffs can also stay active during the break with SM’s Active Hub. From indoor basketball courts to badminton and even pickleball, the hubs are designed for both casual and serious athletes. So lace up those sneakers and make movement part of your Easter celebration.
A big highlight this year is the Olympus Run Series: Hera Run happening at SM Mall of Asia on Easter Sunday. Runners of all ages are invited to take part in this empowering event that’s all about health, strength, and community spirit. Set against the backdrop of the MOA Bay, it’s a run you won’t want to miss.
Pet parents, don’t worry—SM hasn’t forgotten your furry friends! The Summer Pet Olympics at MOA Paw Park kicks off at 5 PM on Easter Sunday, where dogs and cats can join in the fun. Think obstacle courses, cute pet contests, and loads of tail-wagging joy.
Of course, Easter wouldn’t be complete without the classics. Kids and families can join the always-exciting Easter Egg Hunt, race against time in the colorful playpen, or snap adorable pics at the Easter Plushie Wall. And with a costume contest now open to barkadas and squads, the whole gang can show up in full Easter flair.
From exciting games to reflective moments, SM Supermalls is making sure there’s something for everyone this Holy Week. Whether you’re into shopping, playing, praying, or simply chilling out, every mall visit is a chance to make meaningful memories.
With all the activities lined up—plus great dining, shopping, and bonding opportunities—it’s clear why SM remains a go-to destination for Filipino families during the holidays. It’s not just about retail therapy; it’s about creating joyful traditions.
So hop into Holy Week the SM way. Wherever you are, whatever your vibe, there’s a space for you to unwind, have fun, and celebrate the spirit of the season. Visit www.smsupermalls.com or follow @SMSupermalls to stay updated on all the happenings.
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