Subway® Retains ESTRAT 360 Marketing Company as its Media and Ads Agency

ESTRAT360 and Subway pose for a photo in front of Subway Axis, the international sandwich brand’s largest store in the Philippines. From the left, Senior Account Manager Joana Gersale, Customer Experience Director Kezia Rico, ESTRAT360 Chief Executive Officer Ruben Licera, Subway Franchise Owner Angeli Acasio, Subway Marketing Manager Joshua Wahiman, with ESTRAT 360 Senior Business Advisor Bong Abela, and ESTRAT 360’s Creative Director Kirsten Castillo.

SUBWAY®, the international brand that has earned a worldwide reputation of offering a fresher alternative to traditional fast food, retains ESTRAT 360 Marketing Company (ESTRAT 360) as its integrated marketing, advertising, and media agency in the Philippines.

SUBWAY® Philippines Marketing Manager Joshua Wahiman commends ESTRAT 360’s efforts in successfully activating campaigns during the pandemic until to date.

In an interview, Mr. Wahiman  said, “I’d like to thank ESTRAT 360 for its immense support in bringing Subway® Philippines to where it is now.”

He adds, “ESTRAT 360’s tireless efforts and dedication in taking the brand’s story to life have made the agency the integrated and trusted brand partner from this point onwards.”

ESTRAT 360 Marketing Company Chief Executive Officer Ruben Licera is grateful and honored for the trust and confidence bestowed on the agency. “We are delighted with the continued trust and confidence of SUBWAY® in making us their official partner in launching memorable and community-driven campaigns,” quips the CEO.

“Since we were first tapped by Subway® in 2020, we have proactively listened to and anticipated their needs, especially at the height of the pandemic. With our active collaboration with the internal team, we have successfully launched 360 marketing campaigns that have helped them meet and exceed their goals,” adds the Marketing Agency CEO.

Integrated communications with a strong digital marketing component have played a huge role for SUBWAY® in its journey to position itself as the #BetterChoice for on-the-go consumers in the market. ESTRAT360 has created multiple social media content, promos, and activations that strengthened the brand’s relevance to its target audience.

With the active collaboration of SUBWAY Philippines marketing lead, ESTRAT 360 has transitioned from a mere digital marketing and outsourcing agency to becoming a full-blown 360 marketing and advertising company and has become more agile in all integrated communications and advertising requirements to strongly support its clients’ business needs.

“The pandemic brought the best in us. It is also a time we saw opportunities on how ESTRAT 360 can help our clients grow. In a time when everyone wants to be digital and the inventory of digital touchpoints is vast, we chose to empower our clients to see their voice amidst the noise by employing mixed offline, print, and digital strategies. We thank SUBWAY® Philippines for giving us the platform to materialize impactful campaigns,” adds Mr. Licera.

ESTRAT 360 Marketing Company is an international award-winning integrated communication and digital marketing agency from the Philippines, serving the world. A 100% Filipino-owned company operating since 2014, ESTRAT 360’s strategies are primarily aimed at helping businesses and companies #GrowFurther in terms of revenue through their activations that ensure clients’ marketing and revenue goals are achieved on schedule.

Other brands they have the opportunity to handle include Tsuneishi Shipbuilding, Cemex Philippines, Anejo Gold Rum, and Vino Kulafu. ESTRAT 360 Marketing Company have also successfully deployed virtual 360 marketing teams and campaigns for more than a hundred companies in the United States, Australia, and the United Kingdom.

For more information, you can visit their website at

Written by Village Connect

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