Silka, a trusted name in Filipino skincare, introduced its latest campaign for Silka Papaya Lotion with a vibrant event themed “Slay Day Everyday.” Held at Seda BGC, the launch celebrated self-expression, confidence, and individuality. Attended by media personalities, influencers, and executives from Cosmetique Asia Corporation, the event highlighted Silka’s mission to empower Filipinos to embrace their authentic selves.

The venue came alive with the interactive “Silka World,” where guests enjoyed activities like a 360-photo booth, charm-making sessions, and a colorful mocktail bar. These spaces allowed attendees to showcase their unique “slay moments” while experiencing Silka’s youthful and fun vibe.

A major highlight of the day was the grand reveal of Silka’s newest ambassador, Barbie Forteza. Known for her radiant skin and captivating personality, Barbie embodied the campaign’s message: confidence begins with glowing skin. She dazzled the audience with song-and-dance numbers, solidifying her role as the ultimate “Silka Girl.”

Marketing Manager Apple De Belen emphasized the essence of confidence through great skincare, saying, “Slaying starts not just with lit outfits, but more importantly, with lit skin.” This philosophy was reflected in the event’s theme, blending fashion, fun, and skincare effortlessly.

The campaign’s ad series features Barbie Forteza in various personas—Farm Barbie, Island Barbie, Glam Barbie, Sporty Barbie, and Fur Parent Barbie. Each version celebrates individuality, proving that Silka Papaya Lotion suits any style, passion, or personality. The ads carry a powerful message of embracing one’s unique glow and slaying every day.

Fun segments, such as “Slay or Nay,” added excitement to the program. Barbie shared personal insights, like her dislike for sticky beauty products, explaining why Silka Papaya Lotion is her go-to for fresh, confident skin. Guests also participated in raffles and competitions like “Best Dressed,” with winners taking home months’ worth of Silka products to keep their glow game strong.

The event was graced by Cosmetique Asia executives, including CEO Janssen Co and COO Timothy Chuongco, reaffirming Silka’s commitment to holistic skincare. More than just a launch, “Slay Day Everyday” was a celebration of authenticity and radiance. With Silka’s enduring promise of care, generations of Filipinos are inspired to glow with confidence, proving every day can be a Slay Day.

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