PLAY LINE FRIENDS Launches New Pop-Up Store at SM North EDSA

Showcases (G)I-DLE’s ‘Super Lady’ Collection!

PLAY LINE FRIENDS teamed up with (G)I-DLE to launch a limited-time pop-up store globally and will soon make its way to Metro Manila!

The exciting pop-up experience featuring (G)I-DLE’s “Super Lady” collection is inspired by their latest album “2” and its title track! The much-anticipated store opens on March 15, 2024 and will run until May 5, 2024 at the SM City North EDSA, following the success of similar pop-ups in other major cities globally.

This immersive experience celebrates the release of the 2nd album of (G)I-DLE (consisting of members MIYEON, MINNIE, SOYEON, YUQI, SHUHUA), themed around the powerful energy captured in their hit song “Super Lady.”

The first (G)I-DLE Super Lady Pop-Up opened in South Korea on February 2 and was followed by numerous global Pop-Ups in Taipei, Singapore, Bangkok and Sydney. It featured numerous captivating pieces of merchandise that resonated with the concept of the album, which comes to life in various products, including photo cards, keyrings, sticker packs, and posters.


Additionally, there are wearable merchandise including T-shirts, hoodies, and caps that come with the logo of the album for a simple accent, providing a neat design and great utility that fans can enjoy.

The Pop-Up store also features photo zones combining silver and black colours resonating the energetic and bold elements of the album. Customers can also meet iconic popular IPs created by the collaboration of global artists and LINE FRIENDS, like LINE FRIENDS original characters, BT21, TRUZ and NewJeans.

Store details:


March 15 – May 5, 2024 | 10AM – 10PM

Level 2, North Towers, SM City North EDSA

Written by Village Connect

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