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Grocery Needs in a Flash?

Supah App Pioneers 15-Min Rapid Delivery in the Philippines

A Supah rider handing over an on-time delivery to the customer

It’s 11 p.m. and dessert’s calling. You look inside the fridge and discover it’s empty of sweet options. For a moment, you consider going out to buy at the nearest 24/7 convenience store, but realize you’re already in pajamas.

Instant Commerce startup Supah offers a solution and a quick fix to that. The Supah App is the first digital rapid grocery delivery service in the country today.

Head of Quick Commerce (Supah) Timothy Cu; Lance Gokongwei, JG Summit President and CEO and SariSuki Board Director; SariSuki Co-Founder and CEO Brian Cu; and SariSuki Co-Founder and Chief Commercial Officer Bam Mejia during Supah’s media launch event at Crowne Plaza Galleria Manila / June 22, 2022.

Supah Inc., a business unit of social commerce startup SariSuki, guarantees quality grocery items delivered within 15 minutes covering a range of popular snacks, condiments, beverages, fresh produce, dry and frozen goods, among others. All these, right at our customers’ doorsteps.

“Our business puts tremendous value on our customers’ time and needs. We see doing the grocery as effortless, time-saving and economical, while still making it possible to attend to other things. Thanks to our efficient ecosystem of suppliers, vendors and riders, we are able to fulfill this commitment without a delivery fee. However, should we for whatever reason miss our 15-min promise, we are prepared to compensate our customers with a P500 rebate” said SariSuki CEO Brian Cu.

Supah personnel picking products for a customer’s order from one of Supah’s dark warehouses.

Cu added, “Busy moms can now quickly replenish diapers or get missing ingredients they immediately need while they are cooking because we deliver their needs quickly.”

An assortment of different products, from international and local brands, are made available in the Supah App. This includes a rich selection of premium items across various food,  beverage, household, personal care, home care, and pet care segments.

A Supah rider on the way to deliver an order to a customer

“Supah offers great potential as it tries to address the consumers’ evolving needs in grocery shopping by finding the optimal balance among several critical factors like speed, assortment, value, and convenience. This innovative technology will help shape the future of grocery shopping in the country,” said Lance Gokongwei, President and CEO of JG Summit, and board director at SariSuki, Supah’s parent firm. JG Digital Equity Ventures (JGDEV), the corporate venture capital arm of JG Summit, is an investor in Sarisuki.

Supah operates everyday from 7:00 a.m. to 2 a.m. Delivery services are initially available in the following areas in Metro Manila: Makati City, Bonifacio Global City, Taguig, Pasig City, Mandaluyong City, San Juan City, Binondo district in City of Manila, and both New Manila and Timog areas of Quezon City.

To download the Supah app, visit To know more about Supah, visit our website,, and our social media pages on:

Facebook –

Instagram –

TikTok –

Written by Village Connect

In a world where free quarterly print and online publications rule, Concept and Beyond Publishing (formerly, Tesmarias Publishing) a publisher of Village Connect (VC) stands out as a pillar and a trailblazer, raising the bar for complimentary magazines with quality reads that are tailored to discriminating Filipino urbanites.

As a print and digital publication, VC strives to provide readers an insightful glimpse into the ever-changing business landscape through relevant dialogue and inclusive coverage of trending news, information, and lifestyle tidbits within (and outside) the metropolis.

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Since its founding in 2011, VC emerged as a household and business name, with a monthly circulation of 50,000 copies distributed FREE in Metro Manila, VC is targeted toward select villages, multi-dwelling outfits (condominiums, serviced apartments), banks, and lifestyle facilities including salons, wellness institutes, and beauty and fitness centers. It is also exclusively carried by Figaro Coffee Shops in Metro Manila – truly living up to its goal of connecting villages and businesses.

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