Tourism Malaysia took Penang to new heights with the launch of Miss SHOPhia Go Travel 2023 with the finale of Miss SHOPhia Shopping Hunt 5.0. Penang, Malaysia, with its unique blend of cultures, stunning landscapes, and culinary delights, shines brightly through this event, showcasing its diverse treasures and cultural heritage.
The event encouraged participants to embark on a series of challenges that tested their ability to connect with the culture and people of this remarkable place. These challenges ranged from taking onsite photos, sampling local cuisines, and experiencing Penang as a local while riding a Beca.
The Miss SHOPhia Shopping Hunt 5.0 event is not your typical competition. It’s a journey of exploration and celebration dedicated to preserving and promoting Penang’s rich cultural heritage. Through this competition, the historic streets of Penang became the stage for participants not only to race and complete challenges, but also to immerse themselves in Penang’s history, culture, architecture, and the harmonious coexistence of different cultures that define Penang.
Participants were also encouraged to delve into the vibrant street food scene, sampling everything from the fiery mee goreng to indulging in the famous tau and the thirst-quenching beverage, Ais Tingkap, as a testament to Penang’s culinary excellence. These culinary adventures not only tantalized the participants’ taste buds but also elevated Penang’s status as a food haven.
Malaysia truly is Asia’s melting pot. It was a powerful reminder that in Malaysia, diversity is celebrated, and it’s a place where different cultures come together to form a vibrant tapestry.
Overall, the Miss SHOPhia Shopping Hunt 5.0 was an enriching experience that left participants with a deep appreciation for Penang’s wealthy experiences waiting to be rediscovered. The event truly elevated Penang, as it redefined the way the world sees Penang with the allure of exploring beyond the beaten path and discovering Penang’s hidden treasures.
Among their generous sponsors are VISA (payment gateway), OZO Georgetown, The Granite Luxury Hotel, Sunway Lagoon, Lost World of Tambun, as well as major malls such as Design Village, 1st Avenue Mall, Gurney Plaza, Sungei Wang Plaza, and many more.