Canon Extends Disaster Relief Support to Mindanao Communities

Canon Philippines has once again joined forces with the Philippine Red Cross (PRC) to provide assistance to communities affected by the recent earthquake in Mindanao, particularly in Sarangani and General Santos City. Through the renewed partnership, Canon aims to help families and individuals recover from the disaster by supporting ongoing relief and rehabilitation efforts in the affected areas.

The initiative reflects Canon’s long-standing commitment to community welfare, especially during times of emergency. By working closely with the Philippine Red Cross, the company seeks to ensure that essential aid reaches those who need it most while contributing to the long-term recovery of communities impacted by the earthquake.

For Canon, extending support during calamities is part of its broader mission of creating positive social impact. The company’s corporate philosophy, Kyosei, emphasizes living and working together for the common good, a principle that continues to guide its humanitarian and community-focused programs across the country.

“Our commitment to the philosophy of Kyosei means standing together with communities, especially in times of uncertainty,” said Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc. “Through our continued partnership with the Philippine Red Cross, we hope to bring not only essential relief but also hope to families as they recover and rebuild their lives. We are honored to support the invaluable work of the Philippine Red Cross in reaching those who need it most.”

The Philippine Red Cross welcomed Canon’s renewed support, emphasizing the importance of collaboration between private organizations and humanitarian groups in responding to disasters and helping affected communities rebuild.

“We are grateful to Canon for its continued partnership with the Philippine Red Cross,” said PRC Chairman Richard Gordon. “Canon has consistently demonstrated its commitment to humanitarian action, having also extended its support during the Cebu earthquake response. Together, we can provide timely relief and help communities recover stronger from times of crisis.”

As recovery efforts continue in Mindanao, Canon’s support reinforces the value of partnerships that bring immediate assistance and renewed hope to communities working to rebuild their lives after disaster.