Village Connect
In a world where wellness has become an essential part of everyday living, the value of quality rest is receiving renewed attention. Marking World Sleep Day 2026, Serta partnered with Rustan’s to introduce the Naturel Collection, a premium mattress line designed to bring together innovation, sustainability, and refined comfort for modern homes.
The launch event gathered a select group of lifestyle personalities, wellness advocates, and members of the media for an evening that celebrated the art of restful living. Among the notable guests were actress and style icon Ruffa Gutierrez, singer and actor Inigo Pascual, and entrepreneur Crystalle Belo. Each shared how quality sleep plays a vital role in maintaining balance and well-being, particularly amid demanding schedules and active lifestyles.
At the heart of the presentation was the unveiling of Serta’s Naturel Collection, created to deliver a more restorative sleep experience. The mattresses incorporate the brand’s Biocrystal Technology, developed to help reduce daily stress and encourage relaxation. Complementing this innovation is Ice Gel Memory Foam, engineered to provide a cooler and more soothing sleep surface. Together, these features aim to support both physical comfort and mental rejuvenation, reinforcing the idea that good sleep is a cornerstone of overall wellness.
Expanding the sleep experience beyond the mattress, Serta also introduced its Printed Tencel Bed Linens, now available at Rustan’s. The collection showcases four nature-inspired designs—Autumn, Breeze, Bloom, and Spring—crafted from 100% Tencel fiber with a 210 thread count. Known for its breathability, eco-friendly production, and naturally soft texture, Tencel enhances comfort while adding a touch of understated elegance to the bedroom.
Guests at the event were invited to explore the collection firsthand, discovering how thoughtful materials and design can transform a simple nightly routine into a restorative lifestyle practice.
To mark the launch, Rustan’s is offering an exclusive 35% discount on Naturel mattresses from March 13 to March 31, 2026. During the same promotional period, FSP Members can also enjoy 5x FSP Points with every purchase of a Naturel mattress.
Available at Rustan’s stores nationwide, the Naturel Collection reflects Serta’s continuing commitment to elevate sleep into a complete wellness experience—where comfort, technology, and design come together in perfect harmony.
#SertablissfullyNaturel #bestdayswithSerta #SertaXRustans
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