Finding Every Deal, Effortlessly at SM North

For many shoppers, the thrill of a major sale often comes with an unexpected challenge—navigating the vast spaces of a destination as expansive as SM North EDSA. During the much-anticipated Great Northern Sale, where hundreds of retailers are offering discounts of up to 70 percent, excitement can easily turn into fatigue without the right guide. This season, however, the journey through the mall takes on a smarter direction as SM North EDSA partners with Duon Wayfinding, the country’s first real-time indoor navigation platform, to transform the shopping experience into something seamless, efficient, and genuinely enjoyable.

Through the Duon Wayfinding app, visitors can instantly locate participating stores, receive precise turn-by-turn directions, and even map out their shopping routes before arriving. What once required long walks, repeated inquiries, and valuable time is now simplified into a few taps on a mobile screen—allowing shoppers to focus less on searching and more on discovering meaningful deals. The innovation reflects SM Supermalls’ continued commitment to elevating convenience, ensuring that every moment inside the mall feels purposeful and rewarding.

According to SM Supermalls Executive Vice President for Marketing Joaquin San Agustin, the evolution of the Great Northern Sale goes beyond price reductions. This year’s focus centers on creating a fully optimized experience designed around the needs of today’s fast-moving, digitally connected customers. By integrating real-time navigation into the event, SM North EDSA turns value into something more personal—time saved, stress reduced, and celebrations extended.

The convenience does not end once the final purchase is made. Whether shoppers are heading toward a cozy Valentine’s dinner or gathering with loved ones for a festive Chinese New Year meal, the same navigation technology smoothly guides them to their next destination. In this way, the partnership with Duon Wayfinding becomes more than a digital feature; it becomes a quiet companion to moments of joy shared beyond the shopping floor.

As the Great Northern Sale continues until February 15, guests are encouraged to download the Duon Wayfinding app from the App Store or Google Play before arriving—unlocking a five-day retail adventure where every deal, and every celebration, is easier to find.