When a Scent Finds Its Way Back Home

Some fragrances don’t just fade into memory—they linger, waiting for the right moment to return. Dewberry is one of them. First embraced in the 1990s, it became more than a bestseller; it was a signature of youth, spontaneity, and bold self-expression. Today, that unmistakable scent makes its long-awaited comeback, returning to The Body Shop with renewed energy and modern flair.

The revival of Dewberry was not driven by trend forecasts or seasonal shifts, but by voices—loyal fans across generations who never stopped asking for its return. Listening closely, The Body Shop reintroduced Dewberry with care, preserving the essence people fell in love with while refining it for today’s sensibilities. The result is a collection that feels instantly familiar, yet unmistakably new.

At first encounter, Dewberry opens with a lively rush of juicy dewberry, brightened by crisp green leaves and a cooling hint of eucalyptus. It’s an opening that feels fresh and fearless, echoing the carefree confidence that once defined a generation. As the scent unfolds, it reveals a floral heart of jasmine, freesia, and white lily—soft, balanced, and quietly elegant. This middle layer bridges eras, blending nostalgia with a polished, contemporary softness.

The fragrance settles into a warm, grounding base of cedarwood and gentle musk. Here, Dewberry becomes intimate and comforting, leaving behind a trail that feels personal rather than overpowering. It’s the kind of scent that doesn’t announce itself loudly, but stays with you—carrying memories, moods, and meaning long after the day ends.

More than a relaunch, Dewberry’s return reflects The Body Shop’s enduring connection to its community. Known for pioneering ethical beauty and championing causes beyond cosmetics, the brand continues to celebrate individuality, confidence, and conscious choices. Dewberry fits naturally into this philosophy: bold without excess, nostalgic without being stuck in the past.

Bold then, gold again, the Dewberry collection is now available in all Body Shop stores nationwide—ready to rekindle cherished memories and inspire new ones, proving that some icons don’t just return; they evolve.