Village Connect
Some days call for bold makeup. Others just need a little help looking fresh. JINS Philippines introduces Beauty Lens, a new kind of eyewear that blends vision and beauty into one simple, everyday essential.
Beauty Lens is made for women who juggle work, school, and social life—and don’t always have time for a full beauty routine. Instead of changing how you look, it gently enhances what’s already there. With soft gradient tones placed near the cheek area, the lens creates a natural-looking warmth, like a light blush that frames the face. The effect is subtle, polished, and easy to wear—perfect for days when you want to look put together with minimal effort.
The lens comes in three flattering shades to suit different styles and skin tones. Pink (Soft Rose) gives a fresh and delicate glow. Peach Pink (Warm Apricot) adds a sun-kissed warmth. Orange Red (Terracotta) offers deeper color for those who love a bolder touch. Whether you prefer natural makeup or a stronger look, there’s a shade that fits your vibe.
“Beauty Lens is about making confidence feel easy,” said Mark Charles Salecina, Head of Marketing of JINS Philippines. “It’s designed for customers who want to look fresh and feel good, even on low-makeup days.”
Sales Director Eiko Miyaji shared that the lens was created to fit naturally into daily life, helping wearers express themselves in a subtle, approachable way.
To celebrate its launch, JINS held an event at its SM Aura store, inviting over 20 female influencers from beauty, fashion, and lifestyle communities. Guests tried on the lenses, created content, and discovered how eyewear can now be part of a modern beauty routine.
Beauty Lens is now available at all JINS stores nationwide, with orders ready in 7 to 10 days—just in time for your next glow-up.
Loading…