
LG Electronics is set to open CES 2026 with a bold reimagining of how technology can move in harmony with people’s lives. On January 5 at 8:00 AM (PST), the company will host its highly anticipated LG World Premiere at the Mandalay Bay Convention Center in Las Vegas, where it will introduce its theme for the year: “Innovation in Tune With You.” This direction reflects LG’s commitment to advancing Affectionate Intelligence—a human-centered approach to AI designed to create experiences that feel seamless, intuitive, and deeply connected to daily living.
During the global press event, LG will showcase a next-generation lineup of AI-powered breakthroughs that bridge the gap between devices, users, and their environments. More than just upgrades, these innovations represent LG’s evolution from producing smart products to crafting intelligent ecosystems that enrich every moment—from the comfort of one’s home to the fast-changing world of mobility and urban living. By integrating advanced AI core technologies into its world-class devices, LG aims to build a life journey where technology adapts naturally to the user, not the other way around.
CES attendees will also get an experiential look at LG’s vision. Inside the LG booth, visitors can explore interactive installations that bring the company’s customer-centered philosophy to life. These immersive zones will highlight how AI can enhance everything from entertainment and home management to personal well-being and future mobility. Each exhibit is crafted to show how harmonious, connected intelligence can transform everyday tasks into effortless experiences.
For those unable to attend in person, LG is making the World Premiere accessible to audiences around the globe. The full event will be livestreamed on the LG website, the LG Global YouTube channel, and the LG Global X account, ensuring everyone can witness firsthand how LG is shaping the next chapter of innovation.
Through its CES 2026 debut, LG reinforces its mission to create technology that doesn’t just perform—but understands, responds, and evolves with its users.


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