Village Connect
The SM group once again proved its leadership in purposeful communication after bagging nine awards at the 21st Philippine Quill Awards, one of the country’s most prestigious recognitions for business communication excellence.
SM Investments Corporation, the group’s parent firm, stood out with two major wins — its 2024 Integrated Report and the Euro Medium-Term Notes (EMTN) Program, which showcased strategic communications for the successful issuance of USD500 million debt notes, its biggest international bond since 2014.
“We thank IABC Philippines for recognizing our efforts towards meaningful communications,” said Frederic C. DyBuncio, President and CEO of SM Investments. “At SM, communication is a strategic function that helps us build trust and collaboration with our stakeholders.”
Equally recognized were SM Foundation’s impactful storytelling projects, Uplifting Lives through Social Good and We Care: The SM Foundation Newsletter, both highlighting the foundation’s work in education, health, and community development. SM Cares, the CSR arm of SM Supermalls, earned honors for its Global Youth Summit, which continues to inspire and empower young leaders in partnership with the Global Peace Foundation.
Adding creativity to the mix, SM Supermalls was awarded for Toy Fezt, a unique event celebrating fandom, toy culture, and artistry.
From the financial sector, BDO Unibank, Inc. won for its BDO Kabayan Facebook Page, a platform that connects with millions of overseas Filipinos, while China Banking Corporation secured two awards for its comprehensive Brand Refresh Program and the digital campaign Focused on You. Both initiatives underscored Chinabank’s commitment to staying relevant in a rapidly evolving market.
With these nine Quill Awards, the SM group reaffirmed its role as a trailblazer in corporate communications, proving that effective storytelling, digital innovation, and stakeholder engagement remain vital in driving both business success and social good.
Loading…