Converge Powers Retail Future at 2025 NRCE

Converge Global Business, the corporate and large enterprise arm of Converge ICT Solutions Inc., made a strong impact at the 2025 Philippine Retailers Association National Retail Conference & Expo (NRCE), held at the SMX Convention Center and attended by over 700 retail and business leaders. The company showcased its advanced, future-ready solutions while underlining its mission to bridge the digital divide in the Philippines.

On the second day of the conference, Converge Executive Vice President and Chief Operations Officer Benjamin B. Azada delivered a compelling keynote titled “From Fiber to Future: Converging Tech and Tao for the Filipino Retail Experience.” He emphasized that technology should enhance, not replace, human connection in the retail space. “Customers are looking for human interaction, enhanced by technology and not diminished by it. Technology shall bridge between digital tools and supporting authentic customer experience,” Azada shared.

Beyond thought leadership, Converge drew attention with its visually engaging and interactive booth, which was recognized among the “Best 10 Booths” of the country’s largest retail conference and ranked as one of the most visited. The booth gave attendees a hands-on look at solutions like Managed WiFi, Intelligent Surveillance, and Converge Starlink for Business, demonstrating how these innovations can redefine customer engagement and operational efficiency.

Azada also highlighted how Converge enables retailers to deliver personalized, omnichannel experiences by integrating systems like Point of Sale (POS), e-commerce, and Customer Relationship Management (CRM). These capabilities allow real-time customer interaction, instant feedback, and consistent service—whether in a remote rural store or a bustling city branch. In addition, Converge’s secure Managed WiFi with Anti-DDoS protection and cloud-hosted loyalty platforms help retailers build trust and strengthen customer relationships.

Reinforcing its commitment to high-performance connectivity, Converge is expanding its global infrastructure with two new international submarine cable systems—Bifrost and SEA-H2X—set to go live this year. The company is also opening two state-of-the-art data centers in Metro Manila and Pampanga, ensuring greater reliability and scalability for businesses of all sizes.

“The 2025 National Retail Conference & Expo presented an incredible convergence of retail and technology thought leaders,” Azada said. “Converge takes pride in being a part of these progressive conversations and offering breakthrough solutions that empower businesses to achieve and deliver more.”

Through its presence at NRCE 2025, Converge reaffirmed its vision of going beyond connectivity—helping Filipino businesses harness technology to thrive in an evolving retail landscape. To learn more about Converge’s enterprise solutions, visit www.convergeict.com or email [email protected].