Village Connect
Mrs. Garcia’s Meats, a beloved name in Filipino kitchens for nearly 30 years, has launched a heartwarming new commercial titled Tradisyon, released on June 28. The campaign brings to life the deep connection between food, family, and the Filipino way of celebrating everyday moments.
More than just promoting fresh and high-quality meat products, the commercial tells the story of a charming family ritual—one that involves a wink (kindat), a gentle touch on the nose (tapik), and a flying kiss. This simple yet meaningful gesture is shared while preparing meals, believed to infuse every dish with love, flavor, and warmth. It’s a tribute to the unspoken traditions that quietly define our homes and hearts.
“Through Tradisyon, we wanted to show that our brand is more than just meat—it’s about the relationships, the laughter, and the love that food helps create,” said Mark Cristi, Chief Operating Officer of Mrs. Garcia’s Meats. “It’s our way of honoring the values that matter most to Filipinos: family, tradition, and the joy of cooking together.”
Watch the full video here: https://bit.ly/44IL5BX.
The ad campaign marks a renewed effort by the brand to connect with younger generations while staying true to its legacy. It highlights how certain traditions, though small or playful, have the power to strengthen bonds and create lasting memories. Mrs. Garcia’s Meats has long been a staple in Filipino households, and with this new campaign, it aims to remain a meaningful part of family stories for years to come.
For almost three decades, Mrs. Garcia’s Meats has provided Filipino families with thoughtfully selected, expertly prepared meat products. Whether it’s for everyday meals or special occasions, the brand continues to stand for trust, quality, and Filipino pride. Each cut of meat is a reflection of care and commitment—delivering not just nourishment but also the comfort of tradition and the flavor of home.
To experience the story behind Tradisyon and rediscover the heart of Filipino cooking.
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