Young, Bold, and Building: SM Empowers Next-Gen Entrepreneurs

A new wave of Filipino entrepreneurs is rising, and SM is giving them the space and support to thrive. Through its comprehensive SM for MSMEs program, the retail giant continues to back over 100,000 micro, small, and medium enterprises—many of them now led by Gen Zs and Millennials who are turning passion projects into promising businesses.

Among these rising stars are Wendell Zulaybar and Anna Marie Malatumbaga, the duo behind Ala-Mangga Corner, whose journey reflects the energy and creativity fueling the next generation of MSMEs. SM Supermalls, where nearly 70% of tenants are MSMEs, has become a launchpad for first-time entrepreneurs, including online sellers and creatives looking to connect with customers in person.

Pop-up fairs like the Viyline MSME Caravan, Souk Fair, and Art Market have become accessible starting points, encouraging more young Filipinos to try their hand at business. “We’ve seen how their fresh ideas and bold energy transform spaces into experiences,” shared SM Supermalls EVP for Marketing Joaquin L. San Agustin. “We want SM to be the marketplace of their dreams.”

Retail brand Kultura has also become a key platform, especially for artisans like Hannah Garcia of Pamanna Jewelry and Stella Miranda of Lily Jewelry, both of whom started in their twenties. Kultura works closely with Gen Z and Millennial suppliers whose values align with their mission of celebrating Filipino craftsmanship. “They bring innovation and a strong grasp of market trends,” noted Sheila Tan, Kultura’s Senior AVP for Operations.

On the finance side, SM’s banking arm, BDO, is seeing a surge in young entrepreneurs seeking funding. Christian Guerrero, founder of construction firm Ground-Up, credits BDO’s Ready Check credit facility for helping him scale up and pursue larger projects. Millennials now make up nearly half of BDO’s multipurpose loan clients—a strong signal that the next generation is serious about long-term growth.

With strong retail, marketing, and financial support, SM’s ecosystem is proving to be fertile ground for young entrepreneurs. As the group continues to nurture local talent and fresh ideas, it’s clear that the future of Filipino business is not just young—it’s ready.