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Rooted in Progress: UnionBank Expands Presence in Cebu with New Branch

Ribbon Cutting photo caption (From L-R): UnionBank President and CEO Ana Aboitiz Delgado, Cebu City Second District Representative Eduardo “Edu” Rama Jr., Cebu City Mayor Nestor Archival, UnionBank Relationship Banking Head Conception Pearlie Lontoc, UnionBank Cebu Sales Director for Relationship Banking Center Pico Sarmiento

UnionBank of the Philippines has opened its newest branch at the Aboitiz Corporate Center in Cebu City, signaling both its confidence in the city’s economic momentum and its continued commitment to delivering forward-thinking, customer-first banking. Strategically located in one of Cebu’s busiest business hubs, the branch showcases UnionBank’s hallmark of innovation: paperless transactions, user-friendly self-service tablets, and 24/7 ATMs designed for efficiency, ease, and accessibility.

UnionBank President and CEO Ana Aboitiz Delgado led the ribbon-cutting ceremony and emphasized how deeply personal the expansion is for the Aboitiz family and the Bank. “This isn’t just another branch—it’s a symbol of our belief in Cebu’s potential and a reaffirmation of our roots here. Like the acacia tree my family once planted, we hope to continue growing with strength and purpose alongside this community,” she said.

Cebu City Mayor Nestor Archival, who attended the branch blessing, praised UnionBank’s customer-centered approach and noted the branch’s modern facilities as a welcome addition to the city’s banking landscape. He highlighted how UnionBank’s services and people-first ethos help support the financial wellbeing of both individuals and businesses in the region.

Also present were Second District Representative Edu Rama Jr. and key UnionBank executives, including Relationship Banking Head Conception Pearlie Lontoc, Chief External Relations Officer Anton Corro, and Chief Marketing and Experience Officer Albert Cuadrante. Each expressed pride in the branch’s launch and its role in further strengthening UnionBank’s ties with Cebu’s thriving business and residential communities.

UnionBank Cebu Sales Director Pico Sarmiento described the new branch as “a physical manifestation of our confidence in Cebu’s growth story,” and underscored UnionBank’s mission to deliver empowering, tech-driven financial solutions where they’re needed most.

With this newest location marking its 20th branch in Cebu, UnionBank continues to blend innovation with community connection—bridging the future of digital banking with the human touch that makes it meaningful.

Learn more about UnionBank’s services and locations at www.unionbankph.com, or follow the bank on Facebook, Instagram, X (formerly Twitter), and YouTube for updates. Deposits are insured by the PDIC up to ₱1,000,000 per depositor. UnionBank is regulated by the Bangko Sentral ng Pilipinas.

Written by Village Connect

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