Village Connect
Shopping isn’t just about filling your cart—it’s about discovery, delight, and those quiet moments when you spot a product that feels made just for you. On July 9, 2025, Landers Superstore turned that everyday thrill into an event to remember, officially launching its first-ever private label:
Selection by Landers.
The launch unfolded at Landers’ newest branch in Vermosa, transforming an ordinary weekday into something special. Guests—including celebrities Karla Estrada, Aubrey Miles, and Troy Montero—joined Landers executives for an afternoon that was equal parts entertainment and education on why Selection could change the way Filipinos shop.
Singer-actress Rita Daniela opened the event with a live performance that filled the aisles with energy. Hosting the program was lifestyle icon Suzy Entrata-Abrera, who spoke to the heart of what Selection promises: products that make homemakers, busy professionals, and everyday shoppers alike feel they’re getting premium picks without the premium price tag.
“If you love great finds as much as I do, you’ll see why Selection by Landers is worth celebrating,” Suzy shared, smiling as she looked out over the packed crowd.
So what makes Selection different? It’s a carefully crafted line of household must-haves—think pantry staples, snacks, sauces, cleaning products, and even paper goods. But behind each item is months of planning: Landers partnered with world-class manufacturers and leaned on its in-house experts to create products that balance quality and affordability.
“We’ve always asked: Why should people have to choose between value and quality?” said Bill Cummings, Deputy CEO of Landers Superstore. “With Selection, we’re proving you can have both.”
The highlight of the event came with the ceremonial ribbon-cutting. After a teaser video played on the big screens, Cummings, VP Marketing and Membership Kenneth Ocampo, Buying Division Head Jennyfer Anne De Guzman, and the celebrity guests gathered to officially open the Selection shelves. Shoppers and media guests streamed in, eager to see what lay behind the curtain.
Among the first to explore was Karla Estrada, who was seen curating her favorite picks and posing for photos. Nearby, influencers captured every moment for IG Reels, using the hashtag #SelectionByLanders—turning everyday items into shareable content.
As attendees walked through the aisles, Landers’ team offered insights into what sets Selection apart: exclusive recipes for sauces and snacks, eco-friendly packaging on cleaning products, and the promise of the same Landers-level quality members already trust.
Content creator Elle Mendoza summed up the excitement perfectly: “It’s like discovering hidden gems, only they’re right in front of you—and actually affordable.”
By the program’s end, Suzy Entrata-Abrera reminded everyone of the bigger picture: “Selection isn’t just about what’s on the shelves today. It’s about what’s next—more choices, more value, and more reasons to shop happy.”
And it truly feels like just the start. With plans to expand the line in the coming months, Landers is making shopping feel fresh again—and more personal than ever.
Selection by Landers is now available across all Landers Superstore branches and online at www.landers.ph.
Because sometimes, the best surprises really do come in your grocery cart.
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