Moments That Matter: SM MOA Arena Shines with Back-to-Back Fan Events

The SM Mall of Asia (MOA) Arena once again proved why it’s a top-tier destination for entertainment and corporate functions, playing host to two large-scale fan meets on May 24 and 25, 2025. These back-to-back events, organized by IAM Worldwide Corporation and Dunkin’ Philippines, showcased how the venue continues to evolve into more than just a space—it’s where meaningful fan and brand connections are built.

The first of the two events saw Korean superstar Song Joong-Ki captivating fans during IAM Worldwide’s exclusive fan meet. Thousands of admirers filled the arena to see the K-Drama icon, who was also announced as the new face of the health and wellness brand. His presence brought global excitement and credibility to the local brand’s growing influence.

Before stepping onto the arena stage, Song Joong-Ki joined a media conference at S Maison, Conrad Manila, where he opened up about his career, lifestyle, and how IAM Worldwide products have become a part of his routine. The event’s smooth organization and high turnout were supported by Publicity Asia, a key partner in ensuring its success.

On May 25, the spotlight turned local as Dunkin’ Philippines held its first major event at the arena, celebrating love and music with “Never Bean Sweeter: A TJ X KZ Fan Meet.” Fans of singer couple TJ Monterde and KZ Tandingan were treated to heartfelt duets, playful games, and warm moments that deepened the connection between brand and audience.

This celebration was a milestone for Dunkin’, marking its entry into large-scale fan events. With the help of CNMC and the reliability of SM MOA Arena’s event management, the experience delivered on every front—fun, emotional engagement, and memorable storytelling that aligned with the brand’s promise.

These two diverse yet equally impactful fan meets highlight SM MOA Arena’s growing role as the go-to venue for immersive brand experiences. The arena thanks IAM Worldwide and Dunkin’ Philippines for entrusting their events to a space built not just for shows, but for stories worth remembering.