Hino Pangasinan Drives Forward: A New Hub for Jobs, Growth, and Mobility

In a major boost to Northern Luzon’s economic and transport landscape, Hino Motors Philippines (HMP), in partnership with Hino R-One, Inc., officially opened Hino Pangasinan — a full-service dealership designed to support local enterprise, generate jobs, and enhance mobility across Region 1. Located along the strategic McArthur Highway in Carmen West, Rosales, this new facility is more than a dealership; it’s a gateway to inclusive development and progress.

As HMP continues to expand its nationwide footprint, the launch of Hino Pangasinan symbolizes the brand’s commitment to delivering quality transport solutions that drive business growth and community upliftment. It is Region 1’s first full-service Hino center, equipped to provide sales, parts, and after-sales support that meet the evolving needs of Filipino entrepreneurs and fleet owners.

The dealership’s grand opening was a celebration of shared purpose and promising futures. The Hino R-One, Inc. Board — led by Chairman Rene So and President Ronald So — welcomed industry partners, local stakeholders, and government officials, including Rosales Mayor William Cezar. Their presence underscored the significance of this expansion, not just for Hino, but for the broader community it aims to serve.

HMP President Shingo Sakai delivered a keynote that highlighted the strategic value of Hino Pangasinan. “This isn’t just a new site — it’s a bold step forward in bringing customer-focused, nationwide service closer to every region. We are here to empower Filipino enterprises through reliable and efficient transport solutions,” Sakai said, reinforcing Hino’s long-term commitment to its clients.

The new dealership spans over 3,000 square meters, outfitted to handle all facets of Hino’s business — from vehicle sales to maintenance and parts. Its design reflects HMP’s high standards of service excellence and offers a welcoming space for businesses seeking dependable transport partners.

Beyond infrastructure, the opening of Hino Pangasinan is expected to stimulate local employment, foster regional entrepreneurship, and improve access to reliable mobility solutions. These ripple effects align with HMP’s greater mission of fueling inclusive economic growth throughout the country.

Mr. Sakai commended the Hino R-One team for their dedication and alignment with HMP’s core values of durability, reliability, and service. “We are proud to have partners who share our vision and uphold our standards. Together, we will shape a stronger, more connected future,” he affirmed.

As Hino Pangasinan begins operations, it carries with it a message of optimism and momentum — a confident move toward progress, resilience, and regional transformation. With every truck and service, Hino continues to power journeys that move the nation forward.